GECs
Big Magic launches three new shows this September
MUMBAI: Big Magic, the flagship general entertainment channel from the Reliance Broadcast Network stable, has announced a slew of new shows.
The launches will include two fiction shows Raavi, Maahi Sagar and a comedy show titled Nadaaniyaan. Each of the shows have been designed on the basis of audience penchants while offering advertisers multiple opportunities to engage with audiences.
Reliance Broadcast Network business head – language TV Sunil Kumaran said, “The shows are designed to appeal to the sensibilities of the modern day audiences across HSM. We developed these concepts basis extensive research and tested them thoroughly. The Channel promises to offer a complete entertainment package.”
Targeted at the 15-35 year old SEC ABC females and males, across HSM, the shows promise to resonate excellently with the progressive modern day audiences. The shows have been crafted post in-depth research undertaken with focus groups, by an expert agency across key markets. Each program showcases the progressive thoughts of emerging India and the fabric and tonality of the shows are designed accordingly.
The shows will be marketed through a multi-media campaign with effective use of television, print, out of home and digital. The marketing campaign is focused on innovations as it will help in creating the required noise in the markets and also establish the shows.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
