GECs
Big Magic launches short format ‘Big Googly’
MUMBAI: To up the entertainment quotient, Big Magic has launched an innovation within its programming and content that goes with its character to have funny and unpredictable elements within the channel.
Titled Big Googly, it is a topical short format with refreshing comical scripts for two minutes. The format went live starting 4 May.
Keeping in mind the nature of the fillers each capsule will last for two minutes and will be played throughout the day. The best comical interstitial will be featured at the beginning of the shows to ensure that the laughter riot continues.
Big Googly has ace comedians Ali Asgar and VIP as its lead protagonists to be supported by other Big Magic comedy characters such as Kiku Sharda, Mantra, Upasana Singh and more.
With a focus on serving wholesome entertainment for the entire family, Asgar and VIP will cover situational and topical issues, disguised as famous personalities from Bollywood, politics, sports and so on. Some of the episodes will feature iconic characters from the channel’s shows like Narad Muni.
Reliance Broadcast Network (RBNL) network creative director Paritosh Painter said, “Big Magic believes in bringing refreshing content and with Big Googly we want to look beyond the traditional sitcom space along with creating a niche position for ourselves as the ultimate comedy destination. In the coming few months, we shall have various such innovative and unique formats which will have element of surprise, fun and thus instantly connect with our viewers as a result of their topicality.”
The show launch will be supported by a multi-media marketing campaign.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
