GECs
Big Magic & Big FM to launch comedy show
MUMBAI: After launching an integrated satirical comedy show called Fakebook with TV actress Kavita Kaushik, Reliance Broadcast Network’s entertainment channel Big Magic and 92.7 Big FM will be launching yet another integrated series.
The series called Comedy Ka Rocket will be presented in a completely fresh, upbeat and contemporary avatar; designed for viewers to embrace the weekend with variety comedy entertainment.
The first few episodes of Comedy Ka Rocket will be around Dussehra (23rdOctober), Indian weddings (30th October) and Diwali (6th November) on BIG Magic at 9 pm and every Sunday at 12 pm on 92.7 BIG FM.
Sharing some insights on the new series, Big Magic creative director Bimal Unnikrishnan said,”In sync with our viewers preferences and new programming strategy, we have conceptualised Comedy Ka Rocket, a series which will appear every Friday with optimal comedic content and an amalgamation of all genres of comedy. We are aiming to take entertainment a notch higher, with new innovations in content designing and programming. We are sure our viewers will enjoy the show and will see this as one of the best ways to embrace the weekend.”
The show will have three hosts namely Karan Tacker, Vishal Singh and Gaurav Khanna, who will take audiences on a rib-tickling riot. They will be joined by different celebrities every week, adding to the fun quotient.
Big Magic will celebrate the festive season through a #FullOnLoL feast of sketches, spoofs, song parodies, mimicry, candid content, stand-up acts, dances, fun interactions with celebrities and lots more. The Dussehra special episode Bollywood Ke Villain will features popular villain Shakti Kapoor as a special guest.
Taking a cue from the essence of this festival, villains will take centre stage this time round instead of the heroes. They will be celebrated and their importance in the life of a hero will be showcased in full splendour.
Celebrating the Wedding season, Sana Kapoor of Shaandaar fame will be seen as the celeb walk-in and the event will focus on the madness that surrounds a bollywood themed Indian wedding. The audience will witness a glimpse of the hilariously chaotic moments that leads up to a Big Fat Indian wedding. Celebrating Diwali with Bollywood Ke Patakhe, Sana Saeed and Natasa Stankovic will enthral audiences with their dance performances.
GECs
Z launches ‘Dilfluencer Moments’ to boost brand engagement across screens
New omnichannel format blends TV characters, storytelling and digital reach to boost engagement and affinity
MUMBAI: Zee Entertainment Enterprises Ltd (‘Z’) has unveiled ‘Dilfluencer Moments’, a new omnichannel media format designed to help brands cut through the clutter and turn audience attention into brand love.
With media access increasingly democratized, visibility alone no longer drives results. Shrinking attention spans and rising content noise have made memorability, emotional connection and action the real currency. Dilfluencer Moments addresses this by embedding brands into character-led, culturally resonant storytelling that travels seamlessly from TV to digital, social and creator ecosystems.
The format debuted with the “TumHoLovely” campaign on National Girl Child Day. Anchored in Hindi and Marathi shows, the campaign’s narrative extended organically across digital platforms, amplified by creators and community participation. A brand film featuring Sanya Malhotra further showcased how TV-originated cultural cues can spark broad engagement and virality. Within 24 hours, the campaign racked up 35 million total impressions, 20 million digital views, 2.5 million engagements and over 1,000 comments.
Laxmi Shetty, head – advertisement revenue, broadcast & digital, Zee Entertainment Enterprises Ltd, said, “As consumers turn away from interruption-led communication, advertisers need moments that feel culturally earned and emotionally authentic. Dilfluencer Moments delivers reach at scale through character-first content systems that connect with audiences personally, transforming storytelling into brand love.”
Kartik Mahadev, chief marketing officer, ‘Z’ & Zee 5, added: “Access alone is no longer an advantage; affinity is. Affinity comes from storytelling, familiar characters and moments that stay with audiences across screens. Dilfluencer Moments lets brands participate meaningfully in moments audiences already love, travelling organically across linear, digital and social platforms at scale.”
By anchoring campaigns in high-trust television moments and extending them into digital and social ecosystems, Dilfluencer Moments enables brands to generate organic engagement, amplify virality and convert attention into long-term emotional equity.
With its national scale, deep emotional storytelling and character-first approach, Z is offering marketers a powerful new way to build affinity, cut through clutter and create culturally resonant brand moments that stick.
