iWorld
Big FM marks 15 years as exclusive radio partner for Lalbaughcha Raja
Mumbai: The auspicious occasion of Ganesh Chaturthi shines as the grandest celebration of the birth of Lord Ganesha, who is worshipped with great devotion as the symbol of strength, wisdom and good luck. Each year, the festivities commence with the unveiling of the ‘Lalbaughcha Raja,’ marking the beginning of Ganeshotsav in Maharashtra. For the fifteenth consecutive year, BIG FM, one of the leading radio networks in the country, proudly affirms its exclusive radio partnership for the auspicious celebrations of Lalbaughcha Raja. With Union Bank of India as the presenting sponsor and co-powered by Finolex Pipes and Ather, this initiative under the tagline ‘Bajega Band Aur Baaja, BIG FM Phir Karvayega Big Darshan of Lalbagh Cha Raja’, brings the grandeur and devotion of this event closer to millions of listeners.
During the grand 10-day celebrations, BIG FM’s talented RJs will be broadcasting live from Lalbaug, fostering engagement with devotees, organizers, officials, and avid listeners alike. Their presence will serve as a bridge, connecting people from every corner of India to the divine darshan of Lalbaughcha Raja. With digital live coverage directly from the location, the audience will have a front-row seat to the festivities, enriching their experience. Additionally, the excitement will be further amplified with celebrity appearances alongside the RJs, bringing an extra layer of fervour and enthusiasm, making this year’s celebrations even more memorable.
Year after year, the initiative has received an overwhelming response from countless devotees and has been showered with accolades. This year, taking the initiative a notch higher the radio network has a special musical treat in store. BIG FM is set to release an exclusive song, beautifully sung by the exceptionally talented artist, Brijesh Shandilya. This melodious composition will be brought to life by BIG FM RJs – RJ Vrajesh, RJ Rani, RJ Abhilash, and RJ Dilip, adding an enchanting rhythm to the celebrations.
BIG FM COO Sunil Kumaran said, “Lalbaughcha Raja holds a special place in the hearts of Mumbaikars and our longstanding partnership exemplifies our commitment to bringing this divine experience closer to every home. Now, in our 15th year of this initiative, we are thrilled to continue to personalize the sacred experience for our listeners and devotees. With various on-ground, digital and on-air activities planned, we aim to unite hearts of all devotees and create a memorable celebration that reflects the essence of Lalbaughcha Raja.”
The radio network will provide live coverage of the Visarjan, providing listeners with real-time updates through a helicopter ride. The live event aims at spreading goodwill, cheer, and uniting well-wishers nationwide with Bappa. The initiative is being extensively promoted through on-air, digital, social media elements and on-ground activations.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
