iWorld
Big FM marks 15 years as exclusive radio partner for Lalbaughcha Raja
Mumbai: The auspicious occasion of Ganesh Chaturthi shines as the grandest celebration of the birth of Lord Ganesha, who is worshipped with great devotion as the symbol of strength, wisdom and good luck. Each year, the festivities commence with the unveiling of the ‘Lalbaughcha Raja,’ marking the beginning of Ganeshotsav in Maharashtra. For the fifteenth consecutive year, BIG FM, one of the leading radio networks in the country, proudly affirms its exclusive radio partnership for the auspicious celebrations of Lalbaughcha Raja. With Union Bank of India as the presenting sponsor and co-powered by Finolex Pipes and Ather, this initiative under the tagline ‘Bajega Band Aur Baaja, BIG FM Phir Karvayega Big Darshan of Lalbagh Cha Raja’, brings the grandeur and devotion of this event closer to millions of listeners.
During the grand 10-day celebrations, BIG FM’s talented RJs will be broadcasting live from Lalbaug, fostering engagement with devotees, organizers, officials, and avid listeners alike. Their presence will serve as a bridge, connecting people from every corner of India to the divine darshan of Lalbaughcha Raja. With digital live coverage directly from the location, the audience will have a front-row seat to the festivities, enriching their experience. Additionally, the excitement will be further amplified with celebrity appearances alongside the RJs, bringing an extra layer of fervour and enthusiasm, making this year’s celebrations even more memorable.
Year after year, the initiative has received an overwhelming response from countless devotees and has been showered with accolades. This year, taking the initiative a notch higher the radio network has a special musical treat in store. BIG FM is set to release an exclusive song, beautifully sung by the exceptionally talented artist, Brijesh Shandilya. This melodious composition will be brought to life by BIG FM RJs – RJ Vrajesh, RJ Rani, RJ Abhilash, and RJ Dilip, adding an enchanting rhythm to the celebrations.
BIG FM COO Sunil Kumaran said, “Lalbaughcha Raja holds a special place in the hearts of Mumbaikars and our longstanding partnership exemplifies our commitment to bringing this divine experience closer to every home. Now, in our 15th year of this initiative, we are thrilled to continue to personalize the sacred experience for our listeners and devotees. With various on-ground, digital and on-air activities planned, we aim to unite hearts of all devotees and create a memorable celebration that reflects the essence of Lalbaughcha Raja.”
The radio network will provide live coverage of the Visarjan, providing listeners with real-time updates through a helicopter ride. The live event aims at spreading goodwill, cheer, and uniting well-wishers nationwide with Bappa. The initiative is being extensively promoted through on-air, digital, social media elements and on-ground activations.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
