News Broadcasting
Big FM, IBN 7 to co-produce musical show
MUMBAI: In a first of its kind attempt, a radio station will partner with a television news channel to launch a musical show. Big FM and IBN 7 will come together to co produce ‘The BIG SHOW – Crazy Kiya Re’. The show will be broadcast on radio and television and will be hosted by RJ Aniruddh.
The BIG SHOW – Crazy Kiya Re’ will have 13 episodes featuring musical talent in India in front of a studio audience. The show will premier on IBN 7 on Saturday 27 January at 10 pm with a repeat on Sunday at 7 pm.
The show will be aired on the Delhi and Mumbai Big FM stations.BIG 92.7 FM is currently running its on-air contests to gather studio audience.
The hour long BIG show – Crazy Kiya Re is a chat show featuring live performances by talented artists and accompanied by a top music band. The weekly show will see the RJ interact with the singers and get them to perform their favourite numbers. There will be six segments of the show and will have at least six different songs sung by the guest. Some of the guests lined up for the show include prominent singers like Kunal Ganjawala, Sudesh Bhosle and Sunidhi Chauhan.
“We are excited to join hands with BIG 92.7 FM for such an innovative initiative which will help in synergizing relevant content for all viewers. We at IBN 7 constantly strive to provide our viewers with unique and enthralling entertainment, of which this is a perfect example. This initiative brings together the craft of TV and Radio to provide content, which is visually appealing, and at the same time maintains and strengthens that emotional connection with the viewers and listeners. We are very confident that this cross-media synergy will work very well!” added IBN7 managing director Ashutosh.
Big FM marketing head Anand Chakravarthy said “Our association with IBN7 for such an exciting and appealing show will definitely give BIG 92.7 FM an opportunity to reach out to millions of our listeners. It is our constant endeavor to attempt to do things the BIG way in order to gain maximum brand visibility as the growing, dynamic and innovative radio station. We at Big FM want to help build a positive brand association with all our listeners. Also, we are proud to have undertaken such an initiative as this is the first time two mediums of entertainment have come together to take entertainment to a higher level”.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
