eNews
Big FM celebrates 25th Kargil Vijay Diwas with ‘Mera Dil Kargil’
Mumbai: In a heartfelt tribute to the valiant soldiers of India, BIG FM, one of the leading radio networks in the country, marked the 25th Kargil Vijay Diwas with its initiative ‘Mera Dil Kargil’. Engaging listeners across the country, BIG FM has been undertaking significant efforts each year by paying homage to the courage, valour and sacrifices made during Operation Vijay in 1999. This year’s campaign honors the milestone anniversary of the extraordinary bravery and determination of the Indian soldiers who fought in the Kargil War. BIG FM RJs – RJ Pihu and RJ Anshuman visited the Kargil War Memorial in Drass where they provided live updates, honouring war heroes, veer naaris (brave widows) and war veterans. Their stories were narrated and broadcasted through live connections with RJs across the radio network’s key stations.
The Kargil War, characterised by its challenging terrain and extreme altitudes, witnessed unparalleled heroism of Indian soldiers. As part of the celebrations of the momentous occasion, BIG FM gave listeners an opportunity to participate in this tribute with shows like ‘Shaurya Gaathayein’ (stories of bravery) of Kargil Vijay and interviews of war veterans across stations. Listeners conveyed their wishes for soldiers and their families through messages, songs, poetry and more. In a special tribute, BIG FM dedicated a ‘Gift of Music’ to the courage and valour of the soldiers on Kargil Vijay Diwas broadcasting patriotic songs across all stations.
Sharing his thoughts, BIG FM COO Sunil Kumaran said, “India stands strong because of the brave soldiers protecting our borders. Honouring their enduring spirit through our ‘Mera Dil Kargil’ campaign is extremely special for everyone at BIG FM. The 25th anniversary of Kargil Vijay Diwas is celebrated with great enthusiasm across the nation. Through such meaningful initiatives, we bow to our heroes and highlight their lasting inspiration for the youth of India. By creating deeper emotional connections and reinforcing our brand’s commitment to patriotism, we aim to inspire our listeners and instil strong community values.”
Every year, BIG FM honours the army personnel through this campaign with on-air, digital and on-ground activations. Furthermore, BIG FM aired interactions with war veterans to commemorate the 50th anniversary of the 1971 war, organised the first military heritage festival in 2023 and served as the official radio partner for the honour run army veterans half marathon.
With ‘Mera Dil Kargil’, BIG FM strives to keep the spirit of patriotism alive and ensure that tales of bravery are cherished by generations to come.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
