eNews
BIG FM appoints Ishita Dasgupta as national head – digital
Mumbai: Leading radio networks in India BIG FM has strengthened its national sales team with the appointment of Ishita Dasgupta as the national head – digital, and business growth (West & South). In her new capacity, Ishita will be in charge of advancing BIG FM’s digital and business verticals across the radio network.
An accomplished media professional, Ishita specialises in media and entertainment. In a career spanning more than 17 years, she has impactfully led cross-functional projects and teams in the fields of revenue management, business development, relationship management, and brand development. Her robust body of experience exhibits a strong focus on advertising sales, digital properties, project management, and profit & loss accountability. In her previous role as vice president – digital alliances & partnerships with QYOU Media India, she oversaw market expansion by spearheading its digital sales strategy and developing innovative IP solutions. Prior to that, she worked with print & TV media companies including ABP, TV9 and India News where she set up the entire revenue function, sales strategy, revenue generation & customized brand solutions.
Sharing views on the appointment, BIG FM COO Sunil Kumaran said, “In all Ishita’s previous roles, her contribution has been integral to the success that the brand has achieved. Given her vast experience in bringing together functions to deliver on the organisational goals, Ishita joins us at an opportune time as BIG FM endeavours to re-write its digital story. I am very happy to welcome Ishita to the team and look forward to exciting times ahead for the brand.”
Speaking about her new role, Ishita Dasgupta said, “I am delighted to join the team at BIG FM. With changing trends and shifts in consumption patterns, the relevance of radio continues to remain unmatched. It is a crucial time for BIG FM, as we focus on understanding and building capacity to grab headspace within the emerging niches of the digital world. I am confident that my experience and learnings over the past two decades will hold me in good stead as I lead the team into new arenas and scale revenues to meet our goals.”
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
