iWorld
Bhooshan’s Junior hires Prakash Nair as vice-president, sales & marketing
MUMBAI: Children’s entertainment and animation studio Bhooshan’s Junior has announced the appointment of Prakash Nair as its vice-president of sales and marketing. With over 25 years of experience in the media and entertainment industry, Nair brings a wealth of expertise to drive the company towards new milestones.
Nair’s extensive background spans content creation, brand building, licensing and distribution, digital marketing, and strategic business development. He is recognised for his deep understanding of youth trends, celebrity relations, and innovative approaches to content strategy. His leadership is expected to bolster Bhooshan’s Junior’s footprint in the rapidly evolving entertainment sector.
Previously, Nair served as vice president at Offbeet Studios, where he spearheaded strategic content production initiatives. He also held key positions at MTV India, where he played a pivotal role in the successful repositioning of the brand beyond music and television, contributing to record-breaking viewership and revenue growth. His other notable roles include content head at Shamir Tandon’s Music Boutique and head of Zelador Talent Management.
Throughout his career, Nair has been involved in high-profile projects, including Cannes award-winning campaigns, branded content for major platforms, and marketing initiatives for blockbuster films like Zindagi Na Milegi Dobara and Don 2. His creative generalist mindset and negotiation expertise have consistently delivered innovative results.
A graduate of Mumbai University with a degree in economics, Nair was actively involved in the organisation of the university’s renowned Aakarshan festival. He is also an alumnus of Our Lady of Perpetual Succour High School in Chembur.
iWorld
Rusk Media announces Battleground Season 2 on Amazon MX Player
Fitness reality show returns in April 2026 with bigger challenges and mentors.
MUMBAI: The arena is reopening and this time the competition promises even more sweat, strategy and spectacle. Rusk Media has confirmed the return of its fitness reality format Battleground for a second season, set to stream on Amazon MX Player from April 2026. The announcement follows the breakout success of the show’s debut season, which positioned itself as a high energy blend of sport, strategy and reality television. Season 1 brought together 16 contestants for a 28 day test of endurance and discipline, as aspiring athletes and fitness enthusiasts competed in physically demanding challenges and team based battles.
Divided into four teams, the participants trained under a panel of mentors drawn from the fitness and lifestyle space, with former Indian cricketer Shikhar Dhawan serving as the show’s Super Mentor.
The format quickly found an audience among digital viewers and was listed among the most binged titles on Amazon MX Player. The show also picked up industry recognition, winning the “Most Popular Non Fiction Show” honour at the IWMBuzz Digital Awards 2025.
The first season also drew a slate of brand partnerships, including Honda Bigwing, Charged, American Pistachio Growers, Bigmuscles Nutrition, Ritebite Max Protein, Plix and Sparsh CCTV, highlighting the show’s appeal to brands targeting India’s rapidly growing youth and fitness audience.
For Season 2, the producers say the format will evolve with tougher physical challenges, a sharper competitive structure and deeper mentor involvement while continuing to focus on discovering the next generation of Indian fitness personalities.
Rusk Media, chief executive officer and co founder Mayank Yadav said the first season proved the appetite for competitive fitness storytelling. “Battleground was always envisioned as more than a show. Season 1 demonstrated that there is a massive audience for aspirational fitness competition at scale. With Season 2 we are going even bigger in ambition, intensity and opportunities for contestants and partners,” he said.
Rusk Ads lead Rahul Arora added that the series has also evolved into a strong platform for brand integration and advertiser engagement. “Season 1 showed that Battleground is not just compelling content but a powerful brand ecosystem. As we move into Season 2, we are looking to deepen brand collaborations and build more integrated partnerships,” he said.
With a larger format, an expanding fan base and a new season set to arrive in April 2026, Battleground is positioning itself as one of India’s emerging fitness reality franchises in the digital entertainment space.
