DTH
Bharti Airtel responds to BSE query on Tata Play buyout
MUMBAI: The Sunil Mittal-owned Bharti Airtel has responded to a query from the Bombay stock exchange (BSE) regarding news reports that it is in advanced talks to acquire the lossmaking DTH market leader and Tata group company Tata Play, led by Harit Nagpal.
The company told the BSE that from time to time it or its subsidiaries evaluate various opportunities. And that it saw no reason why it should make any disclosures now, keeping in mind Securities Exchange Board of India (Sebi) regulations for listed companies.
In a letter addressed to both the National Stock Exchange and BSE, it responded as follows:
“We wish to clarify that the Company (on its own or through its subsidiary companies) evaluates various opportunities of alliances/ acquisitions and other similar avenues as per its requirements from time to time, in the ordinary course of business. There is no material event/ information that requires disclosure under Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements)
Regulations, 2015 (‘SEBI Listing Regulations’). As a responsible corporate that follows the highest standards of corporate governance, the Company is fully conscious of its disclosure obligations under SEBI Listing Regulations and will duly make appropriate disclosures in compliance with applicable laws.”
It may be recalled that The Economic Times had reported a couple of days ago that Tata Sons which holds a 70 per cent stake in Tata Play is looking at exiting along with Walt Disney, which holds 30 per cent. The DTH provider’s valuation has reportedly plummeted from around $3 billion pre-covid to around $1 billion today. Tata Sons had bought out Singapore’s Temasek Holding’s 10 per cent investment in Tata Play for around $100 million in April 2024. Bharti Airtel is expecting to close the purchase at the same valuation, the Economic Times report had stated.
Bharti Airtel owns the second largest DTH platform in India in Airtel DTH and the Tata Play acquisition will reportedly bolster its subscriber base.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
