e-commerce
Bharatpe plays a super over as Rohit Sharma fronts T20 push
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which has rolled out Super Over, a nationwide campaign led by Indian cricket captain Rohit Sharma, timed neatly ahead of the ICC Men’s T20 World Cup.
The campaign draws a straight line between the pulse of cricket and the pace of everyday digital payments. A new brand film taps into India’s emotional bond with the game, while positioning UPI as the quiet hero that keeps daily transactions ticking along at match speed.
As part of Super Over, users making payments via Bharatpe UPI can bag daily rewards ranging from match tickets and signed merchandise to a chance to watch a T20 World Cup fixture alongside Rohit Sharma himself. Both consumers and merchants are also assured Zillion Coins on every eligible transaction, adding a little extra sparkle to routine payments.
Behind the scenes, Bharatpe is also batting for safety. The platform is backed by Bharatpe Shield, a fraud-protection layer designed to offer enhanced security, comprehensive coverage and dedicated support aimed at helping users transact with greater confidence as digital payments scale up.
Announcing the campaign, Bharatpe head of marketing Shilpi Kapoor said Super Over mirrors the aspirations of everyday Indians, combining speed, security and instant rewards to make UPI transactions feel both reliable and rewarding.
The campaign will play out across digital platforms, social media and on-ground activations nationwide, staying live through the T20 World Cup season proof that in cricket, as in payments, timing is everything.
e-commerce
Flipkart cuts around 300 jobs in annual performance review
E-commerce giant trims ~1.5 per cent of workforce as IPO preparations continue.
MUMBAI: Flipkart just gave performance the pink slip because when the annual review bell rings, even the biggest cart sometimes needs to lighten its load. Flipkart has let go of approximately 300 employees as part of its annual performance management cycle, Moneycontrol reported on 7 March 2026, citing people familiar with the matter. The exits represent roughly 1.5 per cent of the company’s total workforce of around 20,000 people across its businesses.
The move follows Flipkart’s standard practice of asking employees placed in lower performance bands to leave during yearly reviews, a process the company has carried out periodically in recent years. A similar exercise in early 2024 saw around 1,000 employees (nearly 5 per cent of the workforce) exit.
The latest round comes amid Flipkart’s continued push for operational efficiency and cost discipline, mirroring broader trends across the Indian startup ecosystem where funding slowdowns have shifted focus toward profitability.
The development also arrives as Flipkart advances preparations for a potential domestic IPO. The company has held early discussions with investment banks including Goldman Sachs, Morgan Stanley, JP Morgan and Kotak Mahindra Capital to explore feasibility. Industry sources indicate a possible listing timeline of late 2026 or early 2027, though the final size and schedule remain undecided.
In December 2025, Flipkart received National Company Law Tribunal approval to shift its holding company domicile from Singapore back to India. a key regulatory step that simplifies the group structure ahead of a public market debut.
Controlled by Walmart, Flipkart remains one of India’s largest e-commerce platforms, locked in fierce competition with Amazon. In a market where every rupee counts and every headcount is scrutinised, the latest cuts aren’t just housekeeping, they’re part of a bigger balancing act between growth ambitions and the road to listing.
