News Broadcasting
Bharat24 & Tiger Balm announce an innovative content feature
Mumbai: On Friday, Bharat24 announced its partnership with renowned and trusted analgesic pain relief ointment, Tiger Balm to launch an innovative campaign. Taking this ahead, Bharat24 is working towards appointment of a dedicated correspondent in every constituency of India and boasts of more than 4,000 on-ground reporters.
The channel has exclusively produced a special content feature creating effective synergy between core values of both brands “Tiger Balm – Dard Jahan, Asar Wahan.” The vignette features actors in the roles of a Bharat24 reporter and a cameraman who discusses the demanding professional life of journalists. The video promotes the key brand promise of Tiger Balm – the proven pain relief brand that’s trusted in over 100 countries.
Bharat24 CBO & strategic advisor to board Manoj Jagyasi said, “We adopted an aggressive revenue strategy since our launch. It is imperative for a new brand like us to look beyond the traditional TV advertising and offer a wide range of customised media solutions to deliver on the brand campaigns of our clients. I am delighted that Tiger Balm trusted us with creating something innovative for them. We will continue to innovate to offer customised content solutions that meet the needs of our advertisers”.
Span Communications’s Faisal Naseem said, “News channels play a pivotal role in media planning and channels like Bharat 24, even though a new entrant, believes in credible and unbiased news coverage. Bharat24 has immense potential and the dynamic energy to create greater awareness for our clients like Tiger Balm. It will also help garner good reach with FCT and innovations. Indeed, we are most happy to associate with them.”
“Tiger Balm, a brand tried, tested, and trusted by generations of Indians, is deeply rooted in our culture. We are happy to partner with a new evolving channel like Bharat24 for this campaign,” added Gardenia Cosmotrade LLP partner Puneet Motiani.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
