Animation
Bharat Hain Hum goes big with cross-platform promotions push on radio, satellite & OTT
Mumbai: Krish, Trish, and Baltiboy: Bharat Hain Hum returns, rewriting the playbook with cross-platform rollout. The celebrated animated series, which first gained immense popularity for highlighting the untold stories of India’s lesser-known freedom fighters, is set to expand its reach even further with an innovative distribution strategy.
The ministry of information and broadcasting officially launched Season 2 of the animated series at the ongoing International Film Festival of India (IFFI) in Goa, with Nagarjuna gracing the occasion. This season continues the series’ mission to spotlight unsung heroes like Taji Dele and Ponge Dele from Arunachal Pradesh, Wazir Ram Singh Pathania from Himachal Pradesh, and Birsa Munda from Jharkhand, among others.
As with the first season, Season 2 has premiered simultaneously across three major platforms—Doordarshan, Netflix, and Amazon Prime Video in 12 Indian languages (including Hindi, Tamil, Telugu, Kannada, Malayalam, Punjabi, Marathi, Gujarati, Bengali, Assamese, and Odia) and seven international languages (French, German, Spanish, Russian, Korean, Chinese, and Arabic), making it accessible to audiences in over 150 countries worldwide.
As per the press release in a historic first for Indian animated content, the series has also extended its reach through a Krish, Trish, and Baltiboy: Bharat Hain Hum radio series, which airs on All India Radio (AIR). The radio series, broadcast in 12 languages, is scheduled at 10:30 AM on Sundays—just 30 minutes before the animated series airs on Doordarshan at 11 AM. This synchronised scheduling ensures that the audience can easily transition from radio to television, effectively merging traditional and modern forms of media consumption.
Additionally, a podcast featuring episodes from the animated series will be available on Spotify across 180 countries. The podcast will not only promote the series but will also encourage listeners to tune into the show on Netflix and Amazon Prime Video, further amplifying its global outreach.
“We are proud to bring Krish, Trish, and Baltiboy to the world in a way never done before in Indian content,” said Munjal Shroff, the creator of the series. “This cross-platform promotion is a first-of-its-kind strategy that will connect with audiences across generations and geographies, giving them multiple entry points to engage with the series. It’s about making the stories of our unsung heroes accessible and inspiring on every platform possible.” Shroff added.
Graphiti Studios co-creator and director Tilak Shetty echoed these sentiments: “This initiative reflects our commitment to creating a series that resonates globally while staying true to its roots. The radio series and podcasts provide an innovative way to build excitement for the animated episodes, ensuring that audiences on all platforms can experience the magic of Krish, Trish, and Baltiboy together. It’s about breaking new boundaries for Indian animation and telling our history in ways that have never been done before.”
MUMBAI: History is getting a fresh rewrite this time with code, creativity and a longer arc in mind. Lens Vault Studios has announced its first original production, Bal Tanhaji, marking the official entry of the newly launched, tech-driven studio into India’s evolving entertainment landscape.
Arriving six years after the box-office success of Tanhaji: The Unsung Warrior, the new project expands the universe rather than revisiting familiar ground. Bal Tanhaji explores uncharted narrative territory, signalling a clear shift from one-off cinematic spectacles to long-format, world-building storytelling designed for digital-first audiences.
At the heart of this ambition is Prismix Studios, the in-house generative AI and technology arm powering the creative engine behind the show. The studio’s approach blends storytelling with next-generation tools, aiming to reimagine how Indian IPs are created, scaled and sustained beyond theatrical releases.
For Lens Vault Studios chairman Ajay Devgn the new venture represents a deliberate step beyond traditional cinema. The focus is firmly on building long-form intellectual properties across fiction and non-fiction, tailored to changing viewing habits and platform-led consumption. He said the studio intends to explore formats that remain largely untapped, while drawing on the team’s experience with large-scale cinematic storytelling.
Lens Vault Studios founder and CEO Danish Devgn echoed that sentiment, describing Bal Tanhaji as the studio’s first generative-AI-led IP and the starting point of a broader vision. The aim, he noted, is to carry forward the legacy of the Tanhaji universe while connecting with younger audiences through a blend of powerful narratives and emerging technologies.
With Bal Tanhaji, Lens Vault Studios is planting its flag early not just launching a show, but signalling a larger play for cinematic universes that live, grow and evolve across platforms. If this debut is any indication, the future of Indian storytelling may be as much about imagination as it is about innovation.
