BENGALURU: The Bengaluru edition of Indiantelevision.com Group and mfilterit’s closed-door roundtable proved to be a power-packed and highly successful gathering of India’s app economy leaders. Themed “Build winning app acquisition & engagement strategy using AI & analytics”, the event on 12 September brought together an exclusive panel of senior voices from well-established brands. With candid conversations, practical insights, and real-world case studies, the session set a new benchmark for dialogue around the future of app marketing in India.

Indiantelevision.com Group chief business officer Soumitra Sahu said, “At Indiantelevision.com, we see ourselves as enablers of meaningful conversations that move the industry forward. The Bengaluru roundtable was a reflection of that, bringing together diverse voices from India’s thriving app economy to candidly address both opportunities and blind spots. What stood out was the willingness of leaders to go beyond surface metrics like installs and really dig into questions of quality, transparency, and long-term engagement.”

“By partnering with mFilterIt, we wanted to create a forum that doesn’t just spotlight challenges but also equips marketers with actionable insights to build sustainable, growth-focused strategies. Judging by the energy in the room and the quality of ideas exchanged, this event was a resounding success and a step toward shaping a stronger digital ecosystem for all,” Sahu added.

Advertisement

The forum underscored how the conversation in today’s attention-deficit era has shifted: installs alone no longer define success. Instead, cleaner traffic, genuine engagement, and sustainable ROI are the new imperatives. Moderated by  WPP Medi national head – performance marketing Satheesh Kumar, the powerhouse panel included industry moguls from Phonepe’s Indus Appstore, Ajio, Rapido, Pocket FM, Jar, redbus, Payrupik, Stable Money, My Growth Club, and mfilterit.

Durgesh Rathore of mFilterIt highlighted the session’s depth and practical value, noting that discussions around KPIs, media mix, and the challenges posed by SRNs and third-party channels made the forum highly engaging. He emphasised that despite reliance on standard validation metrics, brands still face gaps due to opaque models, underscoring the need for robust checks and AI-driven solutions.

Rathore also valued the opportunity to exchange insights with industry veterans. “Presenting in front of a focused group of industry peers was a proud moment. The insightful exchanges with veterans like Pawandeep Singh and Utkarsh Garg provided diverse perspectives and a deeper understanding of the evolving digital ecosystem,” he noted.

Advertisement

Reflecting on the value of the discussion, Phonepe Indus Appstore VP product Rohit Utmani said, “The discussion was an insightful, high-quality exchange. The most valuable aspect was the focus on real-world examples and best practices from the panelists’ companies.”

“It was refreshing to learn from their practical experiences on scaling, rather than relying on a traditional market research approach. It was also great to hear the positive reception to Indus Appstore and the enthusiasm that developers in the ecosystem have about exploring our platform as a new way to acquire users,” he added.

For moderator Satheesh Kumar, the event exceeded expectations. 
“My expectation was to have a candid, insightful discussion around the opportunities and challenges in the app ecosystem, particularly on growth, fraud prevention, and attribution. The session absolutely lived up to that, with panelists openly sharing their practical experiences and perspectives.”

Advertisement

“What I enjoyed most was the diversity of viewpoints, each panelist brought a unique lens from their respective industries, which made the discussion rich and well-rounded. It even went to the extent where the panelists started building on each other’s points of view, turning the session into a super engaging conversation rather than a typical Q&A. What made it truly insightful was that the dialogue wasn’t limited to just app marketing, it naturally expanded into broader aspects of marketing, product, and business strategy,” Kumar added.

From highlighting fraud patterns like CTIT anomalies, invalid OS versions, and click hijacking, to stressing the importance of independent AI-powered validation, the session offered a roadmap for marketers to move beyond vanity installs toward growth-focused, transparent, and efficient strategies.

For Indiantelevision.com Group, co-hosting the roundtable augmented its role as a trusted knowledge partner for the industry, while for mFilterIt, it further demonstrated its leadership in shaping cleaner, more accountable digital ecosystems.

Advertisement