iWorld
Beats by belief as Travis Scott turns a 2011 tweet into a full-circle film
MUMBAI: From a single tweet to a stadium-sized roar, this one plays loud on belief. Beats has teamed up with global music icon Travis Scott for Dare to Dream, a cinematic short that turns a 2011 declaration into a present-day statement of intent with Powerbeats Fit taking centre stage.
The film draws its emotional spine from a tweet Scott posted on 5 March 2011: “One Day Travis Scott Will Be Somebody.” Nearly 15 years later, that line has become an annual viral reminder of how ambition ages into achievement. Beats reimagines it not as nostalgia, but as a living timeline, part memory, part manifesto.
Set inside a painstaking recreation of Scott’s childhood bedroom, the film grounds its spectacle in reality. A young Travis is seen making beats on an Apple iMac, wearing the original Beats Studio headphones he grew up admiring. The scene then slips into a dream sequence sold-out arenas, thunderous crowds from his Circus Maximus tour before snapping back to reality with a mother’s call to get ready for school. That mother is Wanda Webster herself, lending the moment a quiet authenticity.
The bridge between eras arrives in a small but telling detail: a pair of Powerbeats Fit discovered in his pocket. Scott puts them on, presses play, and an unreleased track cues up, a neat metaphor for continuity rather than reinvention.
The campaign also reflects a relationship that has been years in the making. Scott’s association with Beats dates back to 2015, beginning with the Beats x UNDFTD collaboration, followed soon after by the brand’s Got No Strings global campaign for BeatsX. Nearly a decade on, the partnership returns with a sharper narrative focus.
Behind the camera, the project reunites longtime collaborators. The film was created with Larry Jackson, founder of gamma., and directed by Anthony Mandler. Jackson’s own history with Beats stretches back to the brand’s earliest days, having worked closely with co-founder Jimmy Iovine, a link that adds to the film’s full-circle theme. To maintain authenticity, the team opted for advanced digital de-ageing VFX rather than casting a lookalike to portray a younger Scott.
While the storytelling leans personal, the product message is clear. Powerbeats Fit is positioned as Beats’ next-generation performance earbud built for artists, athletes and creators who thrive on focus and momentum, mirroring Scott’s own trajectory from bedroom producer to global headliner.
In an era crowded with celebrity endorsements, Dare to Dream sidesteps the sell by leaning into story. It’s less about how far Travis Scott has come, and more about the moment he decided where he was going proving that sometimes, the boldest beat is the one you back before anyone else can hear it.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
