GECs
BCCC meets to discuss action against complaints received
MUMBAI: In its 41st meeting, it was business as usual for the Broadcasting Content Complaints Council (BCCC). The executives met to discuss complaints received against the various channels. A couple of these complaints did include the latest season of Bigg Boss and an action against all the complaints received will be taken in the coming week.
However, what is noteworthy is the interactive session held after the meeting. The council along with former BCCC member and the National Commission for Protection of Child Rights (NCPCR) member Dipa Dixit, broadcasters even from the south and a special guest, Neela TeleFilms producer Asit Modi discussed the portrayal of children on the small screen.
The reason behind getting Modi as the special guest was his successful running show, Taarak Mehta Ka Ooltah Chashmah, informs a BCCC official. “The show has been on for seven years and we haven’t received a single complaint against it. Also, the show features a lot of children so we thought who else would be better than him to discuss on the topic,” he adds.
The interactive session, after last year’s session on women portrayal, focused on three main issues. One, taking care of children behind the screen as a number of children act as well as participate in shows. The channels need to make sure that they are not only well fed but also shouldn’t miss schools.
Second, depiction of children, as some need to perform dangerous acts, dance on item songs etc which can hurt as well as impact their psyche. And lastly, as TV is the biggest medium of communication, channels need to think of what they should see and shouldn’t see on TV.
“Kids are hooked on to TV these days and some of the animation especially foreign one on kids’ channels receive a lot of complaints from parents. They feel that dubbing in Hindi is not done well for cartoons like Doraemon and it can negatively impact children,” explains the official.
The interactive session gave a room for the channels to put forth their point of view in front of the BCCC as they all agreed upon the fact that since the Council’s formation in 2011, there has been a drastic change in the content on television which is a very positive move.
“The broadcasters said that they are aware of dos and don’ts as they want to work in children’s best interest,” says the official.
With the session done, the focus of the BCCC will go back to the complaints received and to pen down the action needed to be taken to make television more suitable for all age groups.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
