News Broadcasting
BBC Worldwide strengthens south Asian sales team
MUMBAI: BBC Worldwide has promoted Sunil Joshi to head of distribution for BBC Global News in south Asia, and appointed Stanley Fernandes as sales director for south Asia.
Joshi was elevated from his prior role of heading up distribution for the north and western India. In his new role, he will oversee the distribution sales of BBC Global News’ content, including television, online and mobile productions.
Both will be based in Mumbai and report to Myleeta Aga, SVP and general manager for India and content head for Asia.
Joshi will partner with Sirsendu Chakravarty, who handles the eastern region; Hemang Pathak, who handles the west; Sethuraman Sathyanarayanan, for the southern region as well as digital; and Sandra Fernandes, for corporate.
In Fernandes’ new role, he will build and lead BBC Worldwide’s television content sales to linear channels and digital platforms in India and the subcontinent. Previously, he was the senior manager at Disney Media Distribution.
“Sunil has a great depth of relationships in the distribution network and wealth of insights that will help contribute to our next phase of growth in south Asia,” said Aga. “Stanley has joined us at a very important time as we move into the new regional structure with strong market focus.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
