News Broadcasting
BBC World debuts in the US market
MUMBAI: In a bid to target a wider audience, the British Broadcasting Corporation (BBC) has launched BBC World in the US market. Though the news channel started broadcasting at the end of April, it was officially launched on 1 June. The channel can now be seen in New York. The BBC is also looking at striking deals with cable and satellite providers elsewhere in the US soon.
The launch coincided with the unveiling of an outdoor advertising campaign in New York to promote the service to viewers.
In July, BBC World will launch a new breakfast programme presented by George Alagiah. “What we’re not setting out to do is carve a niche that reflects America back to the Americans. What we’re trying to do is reflect the world back to Americans,” Alagiah was quoted as saying in BBC News.
The show, which will be based in London, will also be carried on the cable channel BBC America.
BBC World was launched in 1995, and is funded by advertising and subscription. Apart from news bulletins, it also broadcasts the interview programme Hardtalk, motoring show Top Gear and film guide Talking Movies, amongst others.
Although it can be seen in more than 200 countries, the channel has found it difficult to get a foothold in the US. “The American TV market is the most crowded market in the world. For cable operators to find a space for another news network has been quite difficult,” said the station’s editor Richard Porter.
Porter also said that the channel’s coverage of global affairs has been their key selling point.
The launch of BBC World in New York comes just four months after the station signed a distribution deal with Discovery. The channel’s main competitor in the US will be CNN International.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
