iWorld
BBC to launch US OTT service in 2016
MUMBAI: BBC is planning to launch a new over-the-top (OTT) video service in the US by next year.
BBC director general Tony Hall made the announcement during the Royal Television Society Convention in Cambridge.
“Following on from our AMC partnership in the US, we have just signed a new joint venture with Sony Multi-Screen-Media to launch a BBC Earth channel to India. And we’ll begin to try out businesses that go direct to the public. Next year, we’re launching a new OTT video service in America offering BBC fans programmes they wouldn’t otherwise get – showcasing British actors, our programme-makers – and celebrating our culture,” Hall said.
He also informed that the plans would increase commercial returns from BBC Worldwide to ?1.2 billion over the next five years, more than 15 per cent higher than the returns of the previous five years.
While addressing the conference, Hall said that BBC would work with global partners to grow BBC Worldwide further, taking advantage of the demand for British programming and new digital opportunities with offering such as the new OTT service.
Hall hit back at critics, pointing out that to deliver the quality content licence fee payers should expect, the BBC needed a commercial strategy where BBC Worldwide delivers as much as possible back into public service programmes. He said that in 2014 the commercial arm was an indivisible part of the BBC and had a turnover of ?1 billion that gave the BBC a record return of ?226 million.
iWorld
Netflix ad revenue set to soar past $8bn by 2030, outpacing CTV rivals: Warc
From $1.5bn in 2025 to $8bn in 2030, Netflix is fast becoming a CTV ad powerhouse
MUMBAI: Netflix is turning heads in the advertising world, with forecasts showing its ad revenue set to surpass $8 billion by 2030, outpacing the wider connected TV (CTV) market, according to the latest Warc Media Platform Insights report.
The streaming giant’s advertising journey gained serious momentum in 2025, generating over $1.5 billion, a remarkable increase of more than 2.5 times compared with the previous year. Management aims to roughly double that figure again in 2026, targeting around $3 billion.
Rather than waiting for the market to grow, Netflix is going after a bigger slice of the existing CTV ad pie, and the strategy appears to be paying off. Analysis by Omdia, cited by Warc, predicts Netflix will account for 9.2 per cent of global CTV advertising spend by 2027. By then, the company’s ad growth is projected to hit 58 per cent year-on-year, while the overall CTV market grows at just 9.9 per cent.
CTV may be booming, but traditional TV continues to shrink, losing spend to digital channels and retail media, according to Warc’s latest Global Ad Trends report, Media’s new normal. Despite this, Netflix is focused on monetising its expanding ad inventory with better infrastructure and smarter tools, turning what is currently a small 3 per cent slice of its total revenue into a high-growth engine.
WPP forecasts that Netflix’s $3 billion ad target in 2026 would place it as the 27th-largest global ad seller, just behind French media group RTL. Yet the company sees its relatively modest ad business as an advantage, providing a buffer against market fluctuations while it ramps up operations.
Looking ahead, a potential acquisition of Warner Bros. Discovery could give Netflix even more content to offer and bundle, helping to retain subscribers, attract new members, and sustain long-term revenue growth. For now, the platform is quietly staking its claim as a rising star in the CTV advertising arena.
