News Broadcasting
BBC News is the no.1 online news brand in India, reveals IPSOS
Mumbai: According to the Ipsos Affluent survey, BBC News is the number one online news brand consumed daily in India. The data also reveals that on mobile, BBC News online is the number one international news brand and on television BBC World News is the top international news channel in India.
The survey also showed the outstanding performance for BBC News among leaders in business and technology as the number one online news brand accessed in India including IT purchase influencers, C-Suites, business decision makers, frequent leisure travellers – domestic and international, sustainability minded consumers and automobile enthusiasts.
The survey further showed that BBC News is the number one international online news brand in APAC10 and the #1 international online news brand in Hong Kong11.
Excited about this accomplishment, BBC Studios director-sales South Asia Vishal Bhatnagar said, “These fantastic results speak for themselves, BBC News’ leading position in the Indian market demonstrates the audiences’ preference of impartial, accurate and factual journalism. Recently published Reuters Digital News Report 2022 also ranks BBC News as the third most popular online news brand accessed weekly in India. Through this level of engagement and trust in audiences we look forward to offering more impactful campaigns to brands advertising on our platforms.”
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
