News Broadcasting
BBC looks to hook Europeans online
MUMBAI: The BBC is looking to take advantage of the growing net penetration in Europe.
It is launching the bbcnews.com site’s latest innovation a breaking news desktop alert service – in an online advertising campaign aimed at feeding the international news appetite of Western Europe.
The campaign’s simple message is “All the news you need”. The campaign is looking to create awareness about the range of news available on the site. It also enables online users to sign up for breaking news alerts directly.
Bbcnews.com claims to be attracting over 200 million page impressions a month. One in four views comes from Western Europe. While the BBC television brand is well-established across Europe the site is still a relatively new product in the region.
The campaign launches on 11 May on a wide range of online portals and local news sites in Austria, Germany, the Netherlands and Switzerland.
World Editor of BBC News Interactive, Steve Herrmann, said: “Desktop alerts are an alternative quick and simple way of finding out about important breaking news immediately. Our newsdesk is staffed 24×7 and the BBC’s global network of correspondents file around the clock so we are well placed to provide this service.”
London-based digital specialist Agency Republic devised, designed and delivered All the news you need campaign. The ads highlight the diversity and immediacy of the site and feature news headlines which are constantly updated through live news feeds direct from bbcnews.com.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
