iWorld
BBC Learning English – Thai now live on website, FB, YouTube & Instagram channels
MUMBAI: BBC Learning English has launched special content for Thai-speaking learners. BBC Learning English – Thai is now live on the BBC Learning English website as well as Facebook and Instagram channels. BBC Thai features selected material on its Facebook page and other social-media channels.
BBC World Service delivers news content around the world in English and 28 other language services, on radio, TV and digital, reaching a weekly audience of 269 million. BBC Learning English, a part of the BBC World Service, is a leader in using international broadcasting to teach English. Users connect with BBC Learning English via the website bbclearningenglish.com, its partner sites, as well as Facebook, Twitter, Instagram and YouTube.
BBC Learning English – Thai includes weekly video and audio clips for learners at beginner and intermediate levels. Beginners can try Essential English Conversation, while English on the Street and English in the News – featuring the most popular stories from the BBC Thai website – are aimed at those at intermediate level.
BBC Learning English – Thai is delivered via the BBC Learning English website and social-media channels. Selected content features on BBC Thai Facebook page, Instagram and YouTube channels.
BBC Learning English editor Paul Scott says: “We are looking forward to engaging and interacting with Thai-speaking learners of English. Our new free series will help them on their language-learning journeys as the starting point for conversations and for sharing views, ideas and culture.”
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
