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BBC Broadcast to conduct session on storytelling at PROMAX&BDA 2004
MUMBAI: BBC Broadcast, the creative agency from the fold of BBC, will present a panel session on the principles of good storytelling and how the promo-makers, designers and advertisers interpret great stories today. The agency has been nominated for 47 awards at the annual conference taking place 23 June to 25 June at the New York Hilton & Towers in New York City.
PROMAX&BDA, the global non-profit organisation dedicated to advancing the role and effectiveness of promotion, marketing and broadcast designing professionals in the electronic media, conducts annual conferences across the world to felicitate better communication in the field of marketing and broadcasting and acknowledge professional talents in the fields.
Titled There’s a Story Here Somewhere! BBC Broadcast’s panel will take a look at how to engage audiences creatively by telling a great story. The presentation will cover storytelling principles, its innovative applications, the fundamental points of writing a good story and the significance of the story’s structure when making promo spots.
BBC Broadcast business director global Nigel Cole and senior account director Jill Lindeman will lead the session.
“In today’s high-tech and high-choice world it’s more than just creative is king. To truly capture the audience, whether it be on television or a mobile phone, the strength of the story is critical. Throughout history, the great storytellers have enticed their audiences by using creative ways to tell their stories using popular, contemporary mediums. We must also find ingenious ways of telling our stories but in a 30 second spot,” said Lindeman.
At this year’s PROMAX&BDA conference, BBC Broadcast is nominated for 45 PROMAX World Gold Awards, one BDA World Gold Award, and also for the prestigious Rocket Award, that takes the tally to 47. The winners will be announced on 24 June.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
