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Barc Wk5 : News18 India dominates in Hindi news genre on Union Budget Day

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Mumbai: According to the most recent Broadcast Audience Research Council (Barc) data, News18 India once again dominated the Hindi News segment with a 14.9 per cent market share on Budget Day (1 February , 2023).

News18 India outperformed Aaj Tak, India TV, TV9 Bharatvarsh, and Republic Bharat, according to the most recent Barc data.

Aaj Tak TV had a 13.5 per cent  market share, while India TV had a 13.3 per cent  market share, TV9 Bharatvarsh had a 13.1 per cent  market share, and Republic Bharat had a 10.7 per cent  market share. (Barc; market share percentage after 24 hours, TG: 15+, HSM, Budget Day)

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Since Barc’s viewership data resumption in March 2022, News18 India has been the industry leader.

News18 India presents shows that offer unrivaled perspective and also decode the news to make it easily understandable, with the most robust lineup of Prime Time shows and anchors in the news genre. This results in tremendous audience resonance for News18 India.

News18 India has invested in editorial resources, as well as state-of-the-art studios and a ground network of reporters, to keep its programming and presentation unique and far ahead of the competition. As a result, the News18 India brand has gained a lot of traction on YouTube and other social media platforms.

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News Broadcasting

Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore

PAT improves to Rs 306.6 crore, margins steady amid cost pressures.

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MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.

Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.

However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.

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Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.

At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.

On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.

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Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.

The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.

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