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BARC week 48: PolicyBazaar leads the brand list
MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 28 November and 4 December 2020.
The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 48 of 2020.
Top Advertisers:
Hindustan Unilever continued to be the biggest advertiser this week also with 276310 insertions.
It was followed by Reckitt Benckiser India, which ranked second with 156318 ad generations.
Ponds India bagged the third rank this time with 42243 ad AMA. ITC came in fourth with 38048 ad insertions.
Cadbury India and P&G secured fifth and sixth place with 35685 and 27714 ad views respectively.
Other top brands in the pecking order were as follows: Colgate Palmolive India Ltd, Godrej Products, Britannia, and Lakme.
(Advertisers data pic)
Top Brands:
This week PolicyBazaar.com led the chart with 20242 ad impressions, followed by Lizol with 18745 ad views. Dettol Toilet Soaps secured the third position with 17258 ad insertions.
The fourth and fifth spots were acquired by Lalitha Jewelery and Glow & Lovely Advanced Multivitamin with 16210 and 15218 ad AMA.
WhiteHat Jr bagged the sixth spot with 14397 ad views.
Other top brands in the pecking order were as follows: Dettol Antiseptic Liquid, Vimal Eliachi Pan Masala, Clinic Plus Shampoo, and Close Up Fresh.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
