News Headline
BARC week 40: Amazon, Flipkart’s festive season sales make them the top two brands
MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 28 September 2019 and 4 October 2019.
The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 40 of 2019.
Top Advertisers:
There have been little changes in the BARC top advertisers’ list in week 40 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 177084 and 115699 ad insertions, respectively.
The third spot was acquired by Amazon Online India Pvt Ltd, which because of the ongoing festive sale season inserted 46330 ads on TV. In fourth position, the list had Brooke Bond Lipton India Ltd with 32878 insertions.
ITC Ltd ranked fifth with 28018 ad insertions.
|
Rank |
Advertiser |
Insertions |
|
|
|
|
|
Week 40 |
||
|
1 |
HINDUSTAN LEVER LTD |
177084 |
||
|
2 |
RECKITT BENCKISER (INDIA) LTD |
115699 |
||
|
3 |
AMAZON ONLINE INDIA PVT LTD |
46330 |
||
|
4 |
BROOKE BOND LIPTON INDIA LTD |
32878 |
||
|
5 |
ITC LTD |
28018 |
||
|
6 |
PROCTER & GAMBLE |
25317 |
||
|
7 |
COLGATE PALMOLIVE INDIA LTD |
22238 |
||
|
8 |
|
22168 |
||
|
9 |
CADBURYS INDIA LTD |
21545 |
||
|
10 |
GODREJ CONSUMER PRODUCTS LTD |
20858 |
||
|
TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals. |
||||
Top Brands:
Unsurprisingly, the top 2 brands to advertise on Indian TV between 28 September and 4 October were Amazon.in and Flipkart.com. With their festive season sale going on, they made 36675 and 22168 insertions, respectively.
The third top brand was Sandoor Sandal and Turmeric, which was also the top brand to advertise on TV during Ganesh Chaturthi and Onam, as revealed by the latest TAM report, with 17426 insertions.
Lizol ranked fourth with 16119 insertions and Trivago was in the fifth spot with 12233 insertions.
|
Rank |
Brands |
Insertions |
|
|
|
|
|
Week 40 |
||
|
1 |
|
36675 |
||
|
2 |
|
22168 |
||
|
3 |
SANTOOR SANDAL AND TURMERIC |
17426 |
||
|
4 |
LIZOL |
16119 |
||
|
5 |
TRIVAGO |
12233 |
||
|
6 |
HARPIC BATHROOM CLEANER |
10711 |
||
|
7 |
RELIANCE TRENDS |
9877 |
||
|
8 |
CB-DR ORTHO OIL |
9856 |
||
|
9 |
HARPIC 10/10 |
9772 |
||
|
10 |
SURF EXCEL EASY WASH |
9661 |
||
|
TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals. |
||||
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
