News Broadcasting
BARC Report: Aaj Tak becomes Most Watched News Channel
Mumbai: BARC (Broadcast Audience Research Council) is a broadcast research agency, responsible for assessing and disseminating television viewership data. The recently concluded state assembly elections in Chhattisgarh, Rajasthan, Madhya Pradesh, Telangana, and Mizoram have instilled fresh aspirations among news broadcasters. Notably, during election coverage, a significant portion of mainstream news channels garnered distinct audience attention. Against this electoral backdrop, Aaj Tak Hindi news channel has emerged as the top-ranking news channel in terms of viewership, according to BARC data.
Based on three categories for BARC rating points,
Source: BARC | HSM | 15+ | 03rd December 2023| 07:00 to 12:00 Hrs | Gross AMA’000s
During the key vote-counting hours in 4 states, BARC highlighted the dominance of ‘Aaj Tak’ among news channels. On December 3, 2023, Aaj Tak news channel achieved the highest viewership and claimed the title of the Most Watched news channel. Aaj Tak secured a significant market share of 16.2%, surpassing competitors such as India TV with a 13.9% share and TV9 Bharatvarsh with a 12.5% share.
During Counting Day –
Source: BARC | HSM | 15+ | 3rd December, 2023 | 07:00 to 24:00 Hrs | Gross AMA’000s
On the election counting day, spanning from early morning until midnight on December 3, 2023, BARC data reaffirmed Aaj Take leading position with a 15% market share. Following closely were TV9 Bharatvarsh with 13.7% and India TV with a 12.2% market share.
During counting week –
Source: BARC | HSM | 15+ | Wk 49’23 | 24 Hours | Gross AMA’000s
Throughout the entire counting week (Week 49, 2023), Aaj Tak channel showcased its dominance with a 13.0% market share, closely trailed by TV9 Bharatvarsh and News18 India, each securing a 12.9% share. Week 49 began on the heels of the highly awaited results announcement for Madhya Pradesh, Rajasthan, Chhattisgarh, and Telangana. Aaj Tak capitalised on this surge in national interest, maintaining its top spot throughout the week. This was particularly evident during the crucial days of Exit Poll announcements (November 30) and actual results (December 3).
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
