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BARC India rolls out pricing philosophy
MUMBAI: As Broadcast Audience Research Council (BARC) India reaches its last week of training sessions across Mumbai and Delhi, the team is in high spirits gauging the encouraging and positive response from all those who attended the BMW – User Software training programme.
The Council is now reaching out to broadcasters and media agencies to inform them about the pricing philosophy.
BARC India has designed a standard pricing model for its principal stakeholders.
While the industry as a whole will pay out roughly the same amount as it would have been paying, the way it works out to individual entities would be more scientific, objective and different.
The pricing philosophy for broadcasters is a flat cess as a per cent of net TV advertising billing. This cess percentile will be constantly reviewed at periodic intervals to account for any change in the base cost due to change in sample size etc.
The philosophy for media agencies is based on the equaliser model which works on three parameters that distinguish one agency from the other.
*Billing (Number of clients serviced by the agency).
*Footprint (Markets being catered for planning & servicing e.g. All India, HSM, South etc).
*Scale (Number of categories handled by the agency).
Weights have been assigned to each factor to arrive at the final pricing which has been designed and vetted by Ernst & Young.
Discounts on early payments, premium subscription packages, customised reports etc. have all been laid out for the customers to choose from.
In continuation of its technical prowess, BARC India has designed a secured online pricing widget wherein both broadcasters and agencies fill their respective subscription details basis which proposals are sent out.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
