GECs
Balaji-HFCL Nine merger off?
The board meeting that Balaji Telefilms will be holding tomorrow on whether to go through with a merger with HFCL Nine Broadcasting will be nothing more than a formality, if industry sources are to be believed.
According to the industry grapevine, the decision has already been taken that there will be no merger between the two companies.
Balaji CEO Sanjay Dosi, queried about the rumours doing the rounds that the deal was off, declined to comment on the issue and said an official statement would be made available after tomorrow’s board meeting.
Balaji, in a notice to the National Stock Exchange last week and the Bombay Stock Exchange yesterday, had said the meeting was being convened to consider a review of the proposed merger of Nine Network Entertainment India (a wholly owned subsidiary of HFCL Nine) with the company.
HFCL (Himachal Futuristic Communication Ltd) Nine Broadcasting is a 51:49 per cent holding company held by Vinay Maloo and Australian media magnate Kerry Packer. HFCL Nine was to take a 20 per cent stake in Balaji Telefilms.
The markets were also buzzing with the rumours. The Balaji scrip closed at Rs 144.90 after it hit the 8 per cent upper limit of the circuit breaker for the second straight day. It opened at RS 133.50.
The market sentiment is that the merger is likely to be called off and this would be good for the company because a merger would have entailed earnings dilution.
Balaji board to meet on merger with HFCL Nine tomorrow
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
