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Bahl’s SAW to launch on Zee bouquet in UK

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MUMBAI: Raghav Bahls international venture South Asia World (SAW), which has been looking at the UK space for a while now, has signed a distribution pact with Zee Telefilms.

SAW would be bundled and distributed with the Zee channels. The infotainment channel, which made its debut in the US last year, is now looking at charting a new route in the UK market around May.

According to broadcasting industry sources, a memorandum of understanding with regard to distribution pact has already been signed with Zee Telefilms. However, as of now, other financial details of the deal are not available.

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SAW will be the fifth pay channel in the Zee bouquet on the Rupert Murdoch-controlled BskyB digital platform.

In the Zee platter on the BskyB platform, Zee TV and Zee Cinema cost £12.99. Alpha Punjabi as a stand alone channel is priced at £ 9.99 while Zee Music is a free to air channel.

For UK, SAW is likely to be uplinked from India to HongKong from where it would be picked up by BskyB hub to BSkyB’s main broadcast center in London.

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SAW is operated through a company named India World Network USA Inc, which is promoted by Bahl.

In a related development, SAW would foray into the Middle-East market where a sizable South Asian population exists. SAWs’ roll out in the Middle-East market is likely to be in tandem with its debut in UK market. Barring last moment hitches the channel would beam after a couple of months.

The channel primarily aims at targeting the Asian community. SAW will deliver news and views from India and the subcontinent. Its programming also includes local coverage of the South Asian community within the United States and the UK.

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GECs

Asianet Television Awards 2026 celebrates women power in Malayalam TV

“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.

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MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.

The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.

Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.

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The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.

Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.

The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.

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Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.

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