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BAG Films bags Urmila Gupta as additional director
MUMBAI: The Anurradha Prasad owned BAG Films has been strengthening its senior management. A couple of months ago, it announced the appointment of television veteran Ravina Raj Kohli as an advisor. Today, it informed the Bombay stock exchange (BSE) that it had roped in a new additional director in former DD and Star TV professional Urmila Gupta.
Currently, Gupta is a trustee director at Cinema Capital, an investment advisory company. She is also a producer/promoter at Taal India Communication. Confirming her appointment, BAG Network MD and chairperson Anurradha Prasad says, “We welcome her to the company. She is an old TV hand with a 360 degree experience. She will add a lot of value to BAG.”
Gupta has over 35 years of experience in the media and entertainment sector. She was the head of the India International Film Festival for many years. Later, she joined Doordarshan as deputy director general of its news and current affairs division.
In 1996, Gupta joined Rupert Murdoch’s News Corp as executive director of Star TV group. She headed its DTH operation in India called I Sky B which got dissolved, leading to her leaving the company in 1999. Apart from this, she has also worked with the Indian government for nearly 28 years.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
