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Bag Films appoints Aradhna Kohli as brand director
MUMBAI: Bag Films today announced the appointment of Aradhna Kohli as brand director of the production house. Her current role comprises corporate communication, public relation and business development for the company.
The objective of getting on board a brand director for the production house is to create more awareness about the company and create a distinct positioning for Bag Films in terms of its services and products to build and sustain brand visibility.
Kohli will also assist the marketing team in developing marketing strategies, looking at appropriate platforms for new business opportunities as well as the creation of win-win situations for brands outside the group to associate themselves with Bag Films.
Expressing her views on the appointment, Bag Films managing director Anurradha Prasad said, “We welcome Kohli into our organization. With her expertise Bag Films will see a tremendous change in many aspects across the board.”
Prior to joining Bag Films, Kohli worked with Perfect Relations as a senior image manager. “It was a natural evolution for me to become a brand director because in my earlier assignment I have worked with several brands of different categories, be it, media, education, films and the entertainment industry. My objective is to uplift the brand both at national and international platforms.” Says Kohli.
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Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
