Awards
Bachchan to announce IIFA Weekend at House of Commons
MUMBAI: On Wednesday 8 November, the House of Commons will play host to the official announcement of the International Indian Film Academy (IIFA) Weekend and the IDEA IIFA Awards in Yorkshire in June 2007.
IIFA’s Brand Ambassador Amitabh Bachchan will be speaking at the reception alongside dignitaries, including Secretary of State, Tessa Jowell, Leader of the House, Jack Straw, and the High Commissioner of India to the UK, Kamlesh Sharma, to celebrate the return of the IIFA Weekend to the UK, informs an official release.
As the leading location for investment in Europe, dignitaries will be speaking about the economic benefit for both national and regional business partnerships with India. One of the key members of the Indian delegation is Sanjeev Aga, president of Birla Nuevo, one of India’s leading investors in Britain. Additionally, Judith Donovan, chairperson for the Yorkshire Tourism Board and Tom Riordan from Yorkshire Forward will be announcing details of IIFA Weekend and the anticipated impact for Yorkshire business and tourism, the release adds.
Speaking about the launch of the Idea IIFA Awards, Idea Cellular MD Sanjeev Aga says, “After the phenomenal success of the Idea IIFA Awards in Dubai, Idea is eagerly looking forward to the Idea IIFA Awards in Yorkshire. IIFA offers us the best platform to demonstrate the true essence of mobile and entertainment convergence. With IDEA IIFA, our privileged customer will have access to specially created merchandise, contests, video and MMS downloads and several other value added services. Only Idea can and will take you there.”
Bachchan, who was voted BBC’s Superstar of the Millennium in 2000 pushing behind Hollywood’s biggest stars and heartthrobs, will focus on the rising popularity of Indian cinema as a major global business, with an estimated global audience for the IIFA Awards in 2007 of over 480 million.
Now in its eighth year, the IIFA Weekend has previously visited Amsterdam, Dubai, Singapore, London, Malaysia and South Africa. As a direct consequence of the IIFA celebrations, tourism and business investment to each of these destinations has increased tremendously, making a major impact. Yorkshire was successful in its bid to attract the event organizers attention and the bid presentation was supported by prime minister Tony Blair.
The House of Commons launch event will be followed by a five-city launch the next day in the company of the Mayors of York, Hull, Leeds, Sheffield and Bradford, who will flag off the IIFA Weekend announcement along with Mr. Amitabh Bachchan. The five-city launch will be held at the National Museum of Photography, Film and Television (NMPFT), Bradford.
Previous IIFA Weekend events have hosted popular celebrities including Angelina Jolie, Jackie Chan, Shekhar Kapur, Ashok Amritraj, Jean Claude Van Damme, Bo Derek, Aishwarya Rai, Shah Rukh Khan and others. IIFA Weekend celebrations, which were launched at the Millennium Dome in 2000, have travelled across South Africa, Malaysia, Singapore, Amsterdam and Dubai. IIFA Weekend Yorkshire marks the return of the celebration which has already become one of the world’s most-watched and sought after event.
Awards
Ajay Kakar to chair jury for ad:tech Honours Awards 2026
Industry leaders join jury as nominations surge for marketing tech awards
NEW DELHI: The ad:tech Honours Awards 2026 are gearing up for a bigger second edition, with Ajay Kakar, head of corporate branding at Adani Group, set to chair the jury for India’s technology-focused marketing awards.
Organised in partnership with the International Advertising Association India Chapter, the awards celebrate the growing influence of technology in shaping modern advertising and marketing outcomes. This year’s edition has drawn a strong response from across the industry, signalling rising momentum around innovation in marketing technology.
The organisers say the nominations reflect a wide range of ideas and approaches, highlighting how brands and agencies are increasingly leaning on platforms, tools and data to sharpen their campaigns and connect with audiences more effectively.
Leading the evaluation process, Kakar will head a jury made up of senior leaders from across brands, agencies and technology platforms.
The jury panel includes Amaresh Godbole, CEO, digital technology business at Publicis Groupe; Bishwajeet S, head of marketing and PR at Volkswagen India; Carol Goyal, executive director at Rediffusion and CEO of Aesthetic Intelligence Lab; Kushal Sanghvi, director at Komerz; Lara Balsara, executive director at Madison World; Rana Barua, group CEO India, sea and North Asia; Deepak Oram, senior vice president growth marketing and martech; and Priyanka Khaneja Gandhi, head of marketing and creative solutions at Amazon Ads India.
The ad:tech Honours Awards aim to recognise not just creative campaigns but the smart use of technology that delivers measurable impact and business results. Categories this year reflect the rapidly evolving digital landscape, covering areas such as artificial intelligence, data-driven marketing, content ecosystems, automation, martech and adtech integration, and commerce-led marketing.
The winners will be announced on 17 March 2026 at the Yashobhoomi Convention Centre in New Delhi during ad:tech New Delhi 2026. The event is expected to bring together leaders from brands, agencies, platforms, creators and technology partners for an evening celebrating the ideas and innovations shaping the future of marketing.iconductor industries.
