Gaming
Baazi Games forays into hyper-casual gaming with Baazi Mobile Gaming
Mumbai: Homegrown online gaming platform Baazi Games has further diversified its portfolio with the addition of Baazi Mobile Gaming (BMG) – an end-to-end social interactive gaming application.
Launched with the objective of building a community of users with the right combination of cognitive, problem solving, and risk-taking skills, the application will focus on games that will range from testing hand-eye coordination skills, memory and problem-solving skills of the individual.
BMG intends to reach out to audiences across various age groups, socio-economic groups, and cities with a special focus on tier 2 and 3 cities, said the brand in a statement. “BMG aims to keep the gaming inventory dynamic with a touch of Indian element to all its games, avoiding user monopoly and it will also host tournaments across diverse genres of games,” it added.
“Baazi Games has always banked on innovation to build our products,” said Baazi Games head of business intelligence Mohit Pandita. “Through BMG, our intention is to create a perfect amalgamation of casual gaming and real money gaming. The application will follow a user-first approach and bank on Baazi’s USP of being a ‘Trust’ driven brand.”
He further added, “We want to make our users understand that real money skill-based gaming is purely dependent on one’s skills and how one masters it over the time. We are focusing on propagating the same message across all our communication streams with our tagline ‘Lagao Skills ki Baazi’ and build awareness about the skills necessary for gaming.”
The application shall be promoted with a digital-first approach to reach out to a wider audience base and will be supported by physical event-based initiatives throughout the year, said the statement.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
