Music and Youth
B4U Television Network chooses Amagi’s Cloudport for global operations
MUMBAI: Amagi announced that B4U Television Network has now chosen Amagi’s Cloudport 2.0 channel play out platform for its global operations following the successful implementation in India last year.
Utilizing the next-generation channel playout platform, B4U Television Network is now delivering its popular B4U Movies and B4U Music TV channels in the United States, Canada, Caribbean, U.K., Mauritius, and APAC regions as well as its B4U Aflam and B4U Plus TV channels in the Middle East.
Cloudport provides B4U with an efficient, reliable, and cost-effective cloud-based TV broadcast infrastructure that integrates well with satellite and fiber-based delivery models used in certain geographies of the TV network’s operations.
“The traditional playout approach we were using was not only expensive but also restrictive in terms of the lack of ability to scale, accessibility across locations, frequent technology upgrades, and disaster recovery safeguards. We needed a playout solution that would reduce costs without compromising broadcast quality,” said B4U International business head Ashok Shenoy.
“Transitioning from a traditional playout model to a next-generation cloud infrastructure powered by Amagi’s playout platform has allowed us to be at the forefront of cutting-edge technology adoption. Cloudport increases the flexibility of our broadcast workflow, making it easy for us to deliver content relevant to each region while reducing OPEX and CAPEX.”
“Amagi is proud to be B4U Television Network’s global playout partner. We are delighted to extend the efficiencies, cost savings, and flexibility that Cloudport offers to B4U’s bouquet of channels,” said Amagi co-founder K.A. Srinivasan. “As B4U looks to monetize and expand into new geographies in the future, Amagi will enable new feeds to be launched in less than four weeks, supporting multiple delivery models of cloud, satellite, and fiber with a natural extension to OTT multiscreen experience. This is precisely why Cloudport is a future-ready playout platform.”
B4U Television Network has migrated all of its content assets previously hosted in legacy data centers to the cloud. In addition to remote asset management and playlist scheduling, Amagi’s Cloudport platform supports advanced dynamic graphics capabilities, enabling B4U Television Network to provide a rich viewing experience to subscribers. This feature is especially useful for B4U’s music and movie channels that feature advanced digital video effects.
With content hosted on the cloud, B4U Television Network has transparent and remote access to the entire play out chain and feed, all from Cloudport’s Web-based user interface. By providing more visibility and control over TV channels, Cloudport makes it easy for the network to manage multiple channels with distribution across disparate regions of the world.
Since Amagi offers seamless integration with third-party scheduling, automation, and asset management systems, B4U was able to quickly adopt the Cloudport platform with minimal changes to its existing workflows.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
