Music and Youth
B4U strikes gold-n-silver at PROMAX & BDA Asia 2001 Awards
B4U Music brought some cheer for India at the PROMAX Awards given away in Singapore on 5 December when it took away nine trophies.
Nearly 9,000 entries from across the globe vied for top promotion, marketing and design glories from more than 100 judges at the annual awards. The majority of the award-winning works were from Channel [V].
B4U Music won four Gold, three Silver & two Special Category awards, a company release said. The Special Category Awards (which are different from the Gold & Silver category) acknowledge the most outstanding piece of work from entries that come in from the broadcast industry, throughout Asia, in which B4U Music won ‘Best Of Show’ & ‘Rocket Award for Rising Talent’. There were over 700 entries for the Awards.
Commenting on the achievement, Kalyanasundaram, director – creative and editorial, B4U Music said: “With our debut entry itself, we have bagged the maximum PROMAX Awards for an Indian music channel. This endorses us as the most creative channel in the rat race of music entertainment. We don’t run the race, we lead it.”
The PROMAX & BDA Asia 2001, serves to showcase the latest developments in techniques and technology that will determine the future direction of the industry. It is also the meeting ground for those in broadcast, allowing them to connect with other creative minds.
PROMAX & BDA are non-profit organizations representing 4,200 member companies worldwide. The awards are given in recognition of promotion and marketing activity in electronic media. Judges looked for overall creativity, production quality and results in achieving marketing objectives.
| Award | Category | Programme |
| Special | Best Of Show | Making Movies |
| Special | Rocket Award for Rising Talent | Rajesh Krishnan, Head of OAP, B4U Music |
| Gold | Best Original Music | Sound of Music |
| Gold | Best Prog. Opener, Logo & Packaging | Sound of Music |
| Gold | Best Launch Campaign | Making Movies |
| Gold | Funniest Spot | Direction |
| Silver | Best In-House Station Image Promo | Now in Europe |
| Silver | Best Audio | Sound Engineering |
| Silver | Best Original Music | Bajao |
(In the original report posted on 7 December, there were details provided of award winners from Star India, among other channels, alongside that for B4U. This information was incorrect in that it referred to awards presented at the PROMAX and Broadcast Designers’ Association [BDA] Awards 2001 held in Miami in the US in July and not to the Singapore event. The error is deeply regretted: MANAGING EDITOR)
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
