News Broadcasting
B4U Movies targets end August for going pay
MUMBAI: B4U Movies, the stand alone channel that is going the pay way, aims to complete the seeding of set top boxes throughout the country by the end of the month.
The channel, which had earlier planned full encryption by end July, has started an encryption feed from 5 August. Chief distribution officer Debashish Dey says the STBs have just arrived and are being currently despatched to various parts of the country. The channel, says Dey, has received a very good response from the northern, western and eastern parts of the country. An estimated 5000 STBs are being distributed, he said. B4U is using the Smart-card from Nagravision as the encryption module and will switch off the analog feed from 30 August, he said.
B4U Movies will cost the subscriber Rs 8.90 per month. The channel is offering 15 per cent discount on its subscription rate to cable operators making advance payments or quarterly payments. The only channel that is going pay on its own without relying on a bouquet, B4U Music will also take the encryption route from December 2002, says Dey.
News Broadcasting
Senior media executive Madhu Soman exits Zee Media
Former Reuters and Bloomberg leader says he leaves with “no regrets” after brief stint at WION and Zee Business
NOIDA: Madhu Soman, a veteran of global newsrooms and media sales floors, has stepped away from Zee Media Corporation after a short stint steering business strategy for WION and Zee Business.
In a reflective LinkedIn note marking his departure, Soman said his time within the network’s corridors was always likely to be brief. “Some chapters close faster than expected,” he wrote, signalling the end of a nearly two-year spell in which he oversaw both editorial partnerships and commercial strategy.
Soman joined Zee Media in 2022 after more than a decade abroad with Reuters and Bloomberg, returning to India to take on the role of chief business officer for WION and Zee Business. His mandate was ambitious: bridge the newsroom and the revenue desk while expanding digital and broadcast reach.
During the stint, Zee Business reached break-even for the first time since its launch in 2005, while WION refreshed programming and strengthened its digital footprint across platforms such as YouTube and Facebook.
But Soman suggested the cultural fit proved uneasy. Describing himself as a “cultural misfit”, he hinted at deeper tensions between editorial instincts shaped in global newsrooms and the realities of India’s television news ecosystem.
Before joining Zee, Soman spent more than seven years at Bloomberg in Hong Kong as head of broadcast sales for Asia-Pacific, expanding the company’s news syndication business across several markets. Earlier, he held senior editorial roles at Reuters, overseeing online strategy in India and managing Reuters Video Services from London.
His career began in television and wire reporting, including a stint with ANI during the 1999 Kargil conflict, before moving into digital publishing as India’s internet media landscape took shape.
Now, after nearly three decades in broadcast and digital media, Soman is leaving Delhi NCR and returning to his hometown, Trivandrum.
Exhausted, he admits. But unbowed. And with one quiet line that sums up the journey: he didn’t sell his soul — because some things, after all, are not for sale.
