GECs
B4U bags exclusive rights to 3 Bachchan movies
MUMBAI: B4U network has bought the global exclusive screening rights to three major Bollywood films – Abhishek Bachchan and Aishwarya Rai starrers Umraon Jaan and Guru and the yet to be released film from RGV stable starring Amitabh Bachchan Nishabd.
“We are absolutely delighted to have acquired exclusive rights for these three movies featuring the biggest names in the industry. It’s almost like a Bachchan movie festival. We are grateful to our loyal viewers and they can expect more exciting news like this from us in the coming months” said B4U Network CEO Sunil Rohra.
B4U a Bollywood television network was incorporated in 1999 and launched B4U Music and B4U Movies simultaneously in UK. The channel went on to expand its operations in the US & UAE before launching in India in May 2000. The B4U network is available on more than 8 different satellites in over 100 countries including the US, UK, Europe, Middle East, Africa, Mauritius Canada and India. B4U Movies was launched in India on 2 October 2001.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
