News Broadcasting
Ayushmann Khurrana to feature in first episode of ‘Kiska Brand Bajega’ Season 2
MUMBAI: After a successful first season, CNBC-TV18, a business news channel of Network18, is back with season two of branding and marketing show 'Kiska Brand Bajega’ conceptualized by Business Of Ideas. Opening the first episode is Ayushmann Khuranna.
The second season will broadcast 13 episodes, including stalwarts from the entertainment, music and media industry.
The show has strongly differentiated itself from the regular chat shows by giving a comprehensive intellectual experience, entertainment as well as a mind opener to delve into the world of brands, says the press statement of the news channel.
The statement also mentions that while the first segment is a tête-à-tête about the making of the celebrity brand, the other segment of the show features the MDs and CXOs of the most renowned and leading brands in the industry.
Last season it had the likes of Boman Irani, Sumeet Vyas, Atul Khatri, Madhavan Menon (managing director & chairman of Thomas Cook), Aparna Acharekar (programming head of ZEE5) and this time too, we have some prestigious names like Shailesh Haribhakti (Chartered Accountant | Board & Audit Committee Chair | Independent Director | Evangelist – Economy, ESG, IR &ExTech), Praveen Tyagi (MD, PACE) and some more gracing the show.
Business of Ideas head Aditya Bhat said, “The thought behind Kiska Brand Bajega was to take marketing to a larger audience. So far, shows have been catering to a niche, mainly the CXO strata of society. Marketing is a concept that surrounds us all and hence making it more accessible was a natural step.”
“The media landscape is also changing rapidly with an increasing number of Apps and Platforms competing with traditional media and this show captures these shifts as well. With us getting an overwhelming response on Season 1, it has pushed us to uncover more such brand stories and bring marketing closer to the end consumer,” Bhat also adds.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
