News Broadcasting
AXN set to enter Pakistan next month
The ongoing political stand-off between India and its neighbour has put paid to Sony Entertainment Television’s plans to launch in Pakistan for the foreseeable future. But the launch of action channel AXN is very much on the cards.
Shantonu Aditya, senior vice president, franchise channels and distribution, SET India Ltd, said the English language action channel from Sony Pictures, which is part of the Sony Entertainment bouquet, is launching in Pakistan next month. Queried about the status of SET’s launch plans, Aditya said it was tied to political temperatures between the two neighbours cooling down.
As per the original schedule, the Hindi language entertainment channel was to launch in Pakistan in December 2001. Distribution was being handled by Lahore-based Leo Communications for which the Sony was to be paid a minimum guaranteed amount aside from a revenue sharing arrangement that had been worked out.
Aditya said the distribution of set top boxes had been completed and as and when the air clears up, SET could star beaming with a a very short lag time. Aditya has been quoted as saying there are 6,000 headends in Pakistan and eight million cable and satellite homes.
Though Pakistan is not happening for the moment, SET’s newest area of operations is Indonesia. SET began airing in the South East Asian country last month and is being distributed through a local company called Cabelvision. Plans for launch in the Philippines and Fiji are also on the anvil for which talks are still going on, Aditya said.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
