Music and Youth
Awaaz consumer poll to identify best brands
MUMBAI: In its efforts to give the Indian consumer a voice, Awaaz, the Hindi consumer channel, has announced the launch of consumer preference poll for India’s best brands called ‘Awaaz Consumer Vote 2005’.
Leading researcher AC Nielsen ORG MARG has conducted the research spanning 22 service categories across the country in 21 locations with about 7,000 people participating in the survey.
The locations adequately represent the heterogeneous nature of India in terms of geography (zones) and population size (town classes – metros, mini-metros and class I towns). Over 7,000 respondents covering all strata of society will decide on the brands available in the country, says a Press release.
The market scenario comprises the modern Indian customer who is a well-informed individual and has the freedom to choose from many brands available in the market.
The power to choose, to spend and the power to make or break a brand all rest with the consumer ultimately. In such a scenario, brand building has become much more vital and much harder than ever before.
Keeping in mind the Indian scenario, Awaaz has taken the route to arrive at a list of the ‘most preferred brands’ for the consumer for each of the product categories covered in this study. Banks, FMCG, consumer durables, telecom and automobiles are among the 22 service categories that the poll will cover.
“Preferred” brand rather than “favourite” brand was the parameter captured in this study, since preference is deemed to reflect experiential and thereby more realistic responses. To a great extent, preference also indicates future intentions of repeat purchases.
Spontaneous responses rather than prompted responses were taken in to bring out unbiased preferences with the intention of capturing “memorable” brands.
According to Awaaz marketing head Ajay Chacko, “The Indian market is becoming a buyer’s market where a multitude of brands give the customer the power to choose. Brand building and sustenance is even more vital now.
“Through this study, Awaaz stands by its proposition of being the ‘Voice of the Indian Consumer’. We would like to capture the attributes that make a brand popular. The survey will inform consumers of the most preferred brand while at the same time making the advertisers and manufacturers aware of parameters on which a particular brand is preferred by consumer over other brands.”
To arrive at the results, adults in the age group of 18-60 years comprising males and females belonging to SEC A, B and C households in different parts of the country. A large-scale quantitative research technique will be adopted to carry out the research among the target respondents.
The consumer vote survey will culminate in a Consumer Awards Ceremony in June 2005 that will voice the consumer’s opinion.
The results will be documented in a research handbook co-authored by Awaaz and AC Nielsen ORG MARG which will be published in June 2005.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
