iWorld
Avant Garde Films serves Viacom18 Studio’s Tipping Point’s new logo
MUMBAI: Viacom 18 Studios' has over the past 10 days been making waves thanks to its digital production outfit Tipping Point. Its logo and opening montage have been catching everyone's eyes. For those not in the know, it is creative hotshop Mumbai-based Avant Garde Films which is behind the snazzy packaging. A release issued by Avant Garde says thart the logo is unique, rustic yet vibrant. And it not only breaks the stereotype but also keeps the Indian essence in place and depicts the outfit as a platform that creates bold, engaging and path breaking content for online audiences.
For the record, Tipping Point offers a host of digital series, short films and non-traditional formats with unconventional narratives.
Commenting on the thoughts behind the logo, Sohini Mitra, from Avant Garde Films said, “We adapted a more focussed approach as Tipping Point wanted to target the youth.’’
"The creative process began with rigorous brain storming when we zeroed in on the concept of giving the logo a rustic look keeping the background vibrant. We have also retained the essence of Mumbai with subtle elements that will catch instant attention of the audience.” said Abhishek De From Avant Garde Films.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
