iWorld
Audio entertainment enters Rs.100 crores club
Mumbai: Audio series platform Pocket FM announces that two of its blockbuster audio shows have reached the milestone of exceeding Rs.100 crore in audience collections. Both ‘Ek Ladki Ko Dekha To’ and ‘Insta Millionaire’ have been trending on Pocket FM among the Top 10 series.
‘Ek Ladki Ko Dekha To’ is a fictional drama that captures the life of Anika, who returns to her hometown Manali, along with her daughter, to find her twin kid. It’s an engaging narrative showcasing the protagonist’s arduous struggles and journey. The series has seen tremendous success globally garnering over Rs.150 crores already. While in India, the series is available in Hindi, Telugu and Tamil, it has been recreated completely for mainstream US audiences as ‘Saving Nora’. Cumulatively, it has recorded over 500 million plays.
“Insta Millionaire” is the first audio blockbuster to exceed Rs.100 crores in revenue. It revolves around the rags-to-riches story of Laxman (aka Lucky), a simple boy who turns into a millionaire the same night his heart is brutally broken by his girlfriend. With money comes responsibilities and the series depicts how Lucky’s life unfolds gradually! The show has already clocked over 1.3 billion plays in multiple languages such as Hindi, Tamil, Telugu and English, and garnered over Rs.120 crore grossings.
Commenting on the success of the shows, Suyog Gothi, VP and country head -India said, “Pocket FM is not just redefining the way we consume audio content, it is also pioneering a new era of blockbuster entertainment. By seamlessly merging storytelling with the power of audio, we are delivering an immersive experience that brings blockbusters to life in the form of audio. With innovation at its core, we are building a blockbuster engine that transcends the boundaries of traditional media, reshaping the future of entertainment.”
Pocket FM’s content has always stood out for its novelty and exclusivity. Be it drama, sci-fi, fantasy, horror, thriller or a variety of other genres, Pocket FM has dabbled in many novel themes and continues to explore a wide gamut of new ideas in the entertainment space. Pocket FM has not only created content that is unique and unheard of but also delivered diverse stories that cater to audiences throughout the globe. With the success of ‘Ek Ladki Ko Dekha To’ and ‘Insta Millionaire’, Pocket FM reiterates that blockbusters are not just limited to the screens and have moved towards audio entertainment.
Pocket FM brings a new form of revenue collection approach through its unique microtransaction, eliminating the need for standard fees through monthly or annual subscriptions. While the platform allows audiences to enjoy daily free episodes, they can continue consuming more episodes by buying coin packs and redeeming them against additional episodes. This approach offers the audiences flexibility and freedom of choice and allows Pocket FM to track the revenue trajectory for every series.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
