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AT&T kicks off global brand ad campaign
MUMBAI: In order to reaffirm its position as the industry’s leading networking and communications company, AT&T launched a new $200 million-plus company wide brand and advertising programme. The company has set its sights on residential, business and government customers.
A company release states that the campaign reresents AT&T’s first integrated program since Dave Dorman became chairman last year, and is the first major branding initiative launched since the spinoff of the company’s wireless and cable units.
Ads have started appearing across a broad array of media, including US and global print publications, network television, online and billboards. Speaking on the initiative AT&T chairman Dorman said, “Most people have traditionally associated AT&T with leadership in the telecommunications industry. The reality is, we’ve matched our world-renowned network strengths and expertise to our customers’ changing needs and innovative technology to become a premier networking company.
“We deliver bundled communications to our residential customers and sophisticated networking services and solutions to our business customers globally. The campaign is our boldest and most visible statement yet of the company’s transformation from a telephone company to the industry’s leading provider of communications services and networking solutions”.
The business campaign profiles AT&T as the world’s networking company. It asks its business and government customers: “Can Your Network Do This?” The ads highlight the importance of networking to companies’ overall success and illustrate how AT&T is delivering sophisticated networking solutions to meet business customers’ needs. Using a binary theme, both the print and broadcast ad executions emphasise the importance of networking technology to businesses. The first two televisions ads Rain and Many Forms demonstrate how networking propels people, products and entire economies forward.
Rain demonstrates the power of networking as it brings a frozen world without networking to life in the form of digital rain touching people and employees living and working across a range of geographies, industries and occupations. In Many Forms the binary code takes on the attributes of the network itself, one second portraying “The Thinker,” the next a hand wrangling a tornado away from a city skyline..
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
