GECs
ATN Intl – Win TV in deal for Bengali channel
MUMBAI: ATN International Ltd has informed the Bombay Stock Exchange (BSE) that it has finalized the modalities of the set-up with DIKSAAT Transworld Ltd, owners and operators of WIN TV channels in South India, for production of content for introducing quality fiction and non-fiction programmes, news and current affairs and also strengthening Marketing and Distribution for a Bengali channel. The Company had entered into an agreement with DIKSAAT in April 2004 for a Bengali channel.
As reported by indiantelevision.com, ATN International was in advanced stage of negotiations with Chennai-based Win TV to partner for Bengali news on ATN World, aimed at the West Bengal and Bangladesh market.
DIKSAAT Transworld have specialization in production of programmes based on humor in regional languages and also for programmes based on news and current affairs. This will lead to quality programmes and provide substantial boost to the advertisement revenue for the channel. The Company is in process of obtaining requisite regulatory approvals for the channel and upgrading its facilities for the purpose.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
