e-commerce
Assiduus expands into South America
Mumbai: Assiduus, a renowned innovator and leader in multi-market ecommerce distribution, has announced its expansion into South America.
With the expansion, Assiduus expects to capitalize on the region’s booming e-commerce market and empower non-LatAm brands to reach millions of potential customers across South America.
Despite being a rapidly growing market, South America remains under-penetrated for non-regional brands. However, Assiduus believes there is a huge appetite for international brands, particularly those of US origin.
Market data suggests that ecommerce sales in Latin America are expected to rise to $160 billion by 2025. With the current growth rate, others are even more bullish, forecasting the surge to be up to $200 billion by the end of 2025. Hence, Assiduus does not just look forward to entering another market but also to opening up a unique opportunity for brands globally.
Assiduus’ founder and CEO Somdutta Singh is confident that this expansion will be a game-changer for brands in the region and play a pivotal role in Assiduus’ growth trajectory. By establishing a presence in South America, the company looks forward to expanding its client offerings and base and solidifying its position as the leading global ecommerce accelerator: “South America represents a vibrant landscape for ecommerce. We’re excited to empower brands and entrepreneurs with the opportunity to grow their business with Assiduus and deliver great value and a convenient shopping experience for customers across South America. We’re providing our industry-leading expertise to brands, enabling them to navigate complexities like global logistics and fulfilment, access to buyer data and analytics, marketplace and inventory optimization across global platforms. This empowers brands to focus on what they do best – creating exceptional products for global audiences.”
Assiduus also looks forward to benefiting South American consumers by facilitating access to a wider variety of quality products. Their commitment to facilitating a smooth shopping experience ensures a convenient journey for customers across the region, making it easier than ever to discover and purchase their desired brands.
e-commerce
Flipkart cuts around 300 jobs in annual performance review
E-commerce giant trims ~1.5 per cent of workforce as IPO preparations continue.
MUMBAI: Flipkart just gave performance the pink slip because when the annual review bell rings, even the biggest cart sometimes needs to lighten its load. Flipkart has let go of approximately 300 employees as part of its annual performance management cycle, Moneycontrol reported on 7 March 2026, citing people familiar with the matter. The exits represent roughly 1.5 per cent of the company’s total workforce of around 20,000 people across its businesses.
The move follows Flipkart’s standard practice of asking employees placed in lower performance bands to leave during yearly reviews, a process the company has carried out periodically in recent years. A similar exercise in early 2024 saw around 1,000 employees (nearly 5 per cent of the workforce) exit.
The latest round comes amid Flipkart’s continued push for operational efficiency and cost discipline, mirroring broader trends across the Indian startup ecosystem where funding slowdowns have shifted focus toward profitability.
The development also arrives as Flipkart advances preparations for a potential domestic IPO. The company has held early discussions with investment banks including Goldman Sachs, Morgan Stanley, JP Morgan and Kotak Mahindra Capital to explore feasibility. Industry sources indicate a possible listing timeline of late 2026 or early 2027, though the final size and schedule remain undecided.
In December 2025, Flipkart received National Company Law Tribunal approval to shift its holding company domicile from Singapore back to India. a key regulatory step that simplifies the group structure ahead of a public market debut.
Controlled by Walmart, Flipkart remains one of India’s largest e-commerce platforms, locked in fierce competition with Amazon. In a market where every rupee counts and every headcount is scrutinised, the latest cuts aren’t just housekeeping, they’re part of a bigger balancing act between growth ambitions and the road to listing.
