Gaming
Asiaville unveils game-changing AIGE
Mumbai: Asiaville, a pioneering media-tech company renowned for its trailblazing digital ventures, proudly announces the launch of its patent-pending new content plus technology format: AyeVee Interactive & Gamified Experience (AIGE). This revolutionary platform positions Asiaville as the creator of India’s inaugural hyper-interactive content experience, seamlessly merging cinematic video content with interactive entertainment and gaming elements.
From its inception, Asiaville has consistently disrupted the market by challenging traditional content creation methods. Today, Asiaville reaches over 150 million monthly users with its vernacular focused digital content for Gen Y and Z audiences, delivering over 80 million monthly video views. Their latest endeavour, AIGE, is set to redefine the content consumption landscape by transforming linear storytelling into an immersive, multi directional interactive experience.
Historically, content consumption has followed a linear path, from print to big screen to small screen. Asiaville’s AIGE format disrupts this trajectory by making the audience an integral part of the storytelling process. This innovative approach fosters deeper engagement, allowing users to interact, make decisions, play games and influence the narrative, thereby creating a unique and personalized experience.
Established in 2019 by Tuhin Menon and Sashi Kumar, Asiaville has become a leader in the IP-driven Media-Tech space. With a focus on native language content, Asiaville produces and distributes content across social and OTT platforms. Now, with the launch of AIGE on its app AyeVee, Asiaville is set to introduce a whole new category of entertainment.
AyeVee has rolled out two shows, “Who Killed Kavitha?” and “Let Me Out!” utilizing the game-changing AIGE format. Both shows were fully sponsored before launch, reflecting strong brand affinity for this innovative format. This unique blend of entertainment and interaction promises to redefine media consumption, offering exciting possibilities for consumers and brands alike.
Key features of AyeVee’s Interactive & Gamified Experience (AIGE) include:
1 Gamified experiences: Users immerse themselves in a world where they play games, ranging from simple to sophisticated, to advance the live-action-led storyline. Leaderboards reflect critical metrics of user performance, with winners standing a chance to win attractive prizes from show sponsors.
2 Hyper-interactive gameplay: Users experience real-time interactions, decision-making, and personalised storylines that respond to their actions within live-action video content.
3 Seamless integration: A seamless blend of movie-like video entertainment anchors the story, while gaming and interactive experiences immerse viewers into the heart of the AIGE experience.
Asiaville Interactive Pvt Ltd co-founder and CEO Tuhin Menon said, “The launch of AIGE marks a pivotal moment for Asiaville and, we believe, for the Indian media industry as a whole. This patent-pending format is a unique mix of cinematic entertainment, interactivity, and gaming, all blended into a seamless experience that puts the user at the heart of the storytelling experience. We believe AIGE heralds a storytelling and tech powered evolution in entertainment, enhancing the viewer’s connection and investment in the content. Our focus remains on creating great IP that can migrate across social media, OTT, and now, with AIGE, into the interactive and gamified realm.”
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
