News Broadcasting
Asianxt’s Mood of the Nation Survey shows advantage BJP in Lok Sabha Polls
Mumbai: The forthcoming Lok Sabha Elections are set to be a litmus test not just for the Bharatiya Janata Party but also, more importantly, for the Opposition. The INDI alliance is squaring off against Prime Minister Narendra Modi and the collective might of the National Democratic Alliance.
The mega Mood of the Nation Survey conducted digitally by the Asianxt News Network shows that the Opposition has quite an uphill battle on its hands in the forthcoming elections. The extensive survey was conducted by Asianxt News Network’s digital platforms in English, Hindi, Malayalam, Kannada, Tamil, Telugu, Bangla, and Marathi between March 13 and March 27 with a massive sample size of more than 7,59,340 respondents.
According to the survey, an overwhelming 51.1 percent of the respondents believe that the Narendra Modi government’s decision to notify the Citizenship Amendment Act rules will positively impact the BJP’s election prospects. A further deep dive revealed that in the Hindi heartland 30.04 percent cited the fulfilment of the Ram Mandir promise as the Modi government’s biggest achievement.
As per the poll, Narendra Modi was voted as the top choice for the Prime Minister’s post with a majority vote of 51.06 percent.
A notable insight that emerged from the survey was that voters have shed the decades-old practice of falling for freebies and populist promises. An overwhelming 80.5 percent of the respondents stated that development — not caste dynamics, candidate profile, or freebies — will be the factor that determines their vote. The survey significantly highlighted that 60.33 percent of respondents — even those in states not governed by the BJP — believe that the INDI alliance will not be able to overpower the Modi wave in the 2024 Lok Sabha Elections. The data revealed that 48.24 percent of the respondents believed that the Opposition’s biggest failure was three-pronged — lack of vision, lack of leadership, and having too many leaders with Prime Ministerial ambitions.
The survey also stated that more worrying prospects lie ahead for the Congress, which has, in recent weeks, seen a spate of resignations. It revealed that 54.76 percent of the respondents believe that former Congress president Rahul Gandhi’s Bharat Jodo Nyay Yatra will not improve the party’s prospects in the forthcoming Lok Sabha Election 2024.
When asked in specific terms about who the respondents thought was better suited to govern India for the next five years, the mandate was one-sided with 78.6 percent opting for an NDA government while 21.4 percent rooted for the INDI alliance.
The 2024 Indian General Elections are set to commence on April 19 and will be conducted in seven phases till 1st June 2024, with the results scheduled to be announced on 4th June.
Asianxt Digital Technologies Pvt. Ltd. chairman Rajesh Kalra shared his takeaways from survey, stating, “Mood of the Nation clearly indicates that Indians from across the length and breadth of our country are taking a decisive stance going into this General Election. The survey is also testament to the reach and quality of Asianxt’s diverse audience base. Just look at the responses to the question on caste dynamics, candidate profile or whether freebies or development play a larger role in your vote. Responses were overwhelmingly in favour of development over gimmicks. It shows the maturity and coming of age of our digital readers.”
Asianxt Digital Technologies Pvt. Ltd. CEO Neeraj Kohli added, “Asianxt’s flagship digital news portal asianetnews.com has always been at the forefront of capturing the pulse of India. The depth of participation in the Mood of the Nation survey is testament to an engaged electorate restless for the nation’s continuing rise as a global leader. The survey paints a vivid picture of the varied aspirations of a Rising Bharat and its citizens. This is the one of many such initiatives that Asianxt will bring to its audiences through the election season.”
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
