Movies
Asianet movies launches special Onam campaign ‘Oru Padathinu Poyalo’ inviting audiences to return to theatres
Mumbai: At a time when new releases are struggling to draw large crowds to theatres, Asianet Movies has stepped forward to support the film industry.
‘Oru Padathinu Poyalo’, a special onam campaign created by Asianet Movies, invites audiences to return to theatres to experience a cinematic experience available only on big screens. The campaign revolves around reminding audiences of the magic of cinema and encouraging them to watch new releases in theatres.
This campaign was launched in collaboration with the Kerala Film Producers Association.
Asianet executive director Kishan Kumar said, “Since inception, Asianet Movies has taken pride in Malayalam cinema and always stood for its betterment. The underlying motive for this campaign was our comprehensive understanding of the constant challenges faced by creators, artists, producers, distributors, and theatre owners.”
He added that this is the first time a television network has launched a campaign to increase theatre attendance and combat piracy.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
