GECs
Ashish Redij joining UTV as GM TV content
MUMBAI: The announcements made around the management restructuring at United Television had left out one name. Ashish Redij, currently with Sahara TV, is joining the Ronnie Screwvala-promoted media company as GM TV content.
UTV had recently announced that while three top management officers had left the company, five top corporate executives were stepping in. Make that six. Redij will be reporting directly to Manish Popat, COO UTV TV content.
Redij, who is presently assistant V-P marketing at Sahara TV, put in his papers on Monday (2 June). Before Sahara, Redij’s last stint in the television business was with Sony Entertainment Television India, which he joined in 1995 as head of research. He was part of the original team that set up SET India under Arun Arora.
Redij left Sony in 1999 at the height of the dotcom boom and worked with Pradeep Kar at Microland. He began his career at Mudra in 1989.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
