iWorld
Arré ropes in Vijay Koshy to lead Content & Consumer Engagement for brands
MUMBAI: Vijay Koshy joins Arré as Director, Advertising and Brand Partnerships, to manage the platform’s branded content verticals across English, Hindi and regional markets.
In the three years since launch, Arré has grown to become one of the leading digital entertainment brands focused on creating premium original content across a variety of formats and in crafting a distinctive voice in the digital space. Arré has led the way not only in providing ‘attitudinally millennial’ audiences to brands but has also made content a compelling tool of storytelling for advertisers and partners across industries. Brands using Arré for their marketing challenges include Gillette, Palo Alto Networks, Hotstar, Dabur and Amazon.
Vijay has over two decades of experience across leadership positions in ad sales revenue and integrated branded content solutions and has helped in developing monetisization models in the digital media industry that are considered the benchmark today.
Vijay brings with him his experience with the Star Network, Sony Entertainment Television and The Viral Fever, where, in addition to being a founding member of the sales force, he managed and mentored a young team to deliver branded digital content solutions.
B. Saikumar, Founder, Arrésaid “We are delighted to have Vijay join us at Arré to lead consumer engagement and content solutions for brands. Vijay brings invaluable brand monetization experience and skills which will aid our next phase of expansion across content verticals and regional markets. At Arré, we are also cognizant of the fact that advertising efficacy is a huge challenge for marketers and it is our conviction that content will finally be the medium for communication.”
Vijay Koshy said “Arré has built a great voice which has seen immense traction in a very short period of time, and I’m very excited about the upcoming content and plans. The team has an enviable mix of energy and talent and I look forward to being a part of the next journey.”
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
